Griselda Jane Castillo
Griselda J. Castillo is a seasoned content strategist, copywriter, and communications expert based in the Austin, Texas area. With a Bachelor of Arts in Creative Writing from Santa Fe University of Art and Design, she combines storytelling expertise with strategic insight to craft content that educates, inspires, and drives measurable results. Over her career, Griselda has built marketing programs from the ground up for healthcare, nonprofit, insurance, and SaaS organizations, translating complex information into clear, actionable messaging that connects with audiences.
Griselda’s professional journey spans roles as a Lead Technical Writer at Foundry512, Marketing Communications Manager at Avita Care Solutions, and Demand Generation Content Marketing Manager at Userpilot, among others. She is recognized for her ability to boost organic traffic, enhance SEO performance, and implement brand messaging that resonates. Her approach prioritizes clarity, empathy, and outcomes, emphasizing user-centered storytelling where the audience is always the hero. Griselda is certified in digital marketing by Cornell University and the Digital Marketing Institute and holds a Human-Centered Service Design credential from IDEO U.
Beyond her professional work, Griselda is committed to mentorship and community engagement, serving as a mentor with the Seedling Foundation and volunteering her time to support children of incarcerated parents. She is also an award-winning poet, with her chapbook Blood & Piloncillo receiving the 2018 Best Poetry Book Award from the National Association for Chicana and Chicano Studies. Griselda thrives in mission-driven environments where clarity, purpose, and emotionally intelligent leadership guide meaningful work that makes a difference.
• Human-Centered Service Design
• Certified Digital Marketing Associate
• Certified Digital Marketing Associate - Content Marketing
• Certified Digital Marketing Associate - Social Media Marketing
• Hootsuite Platform Certification
• Digital Marketing Certificate
• Insurance Marketing 101 Track
• Content Strategy for Professionals: Managing Content
• Content Strategy for Professionals: Engaging Audiences
• Grant Writing Certification
• Santa Fe University of Art and Design - B.A.
• National Association for Chicana and Chincano Studies 2018 Best Poetry Book
• Seedling Foundation Mentor
What do you attribute your success to?
I attribute my success to a combination of curiosity, community, and a passion for words. My journey to becoming a content strategist and communications expert didn’t start in a boardroom—it started in a poetry workshop. A theater scholarship first took me away from home to the College of Santa Fe, an experience that opened my eyes and ignited my love for language. It was my community, however, that helped me channel that passion into a career in communications.
Over the past decade, I’ve specialized in guiding health and insurance organizations back to their core missions. One of my proudest achievements came during the pandemic, when I led the marketing efforts to digitally transform a 50-year-old insurance ad-tech company in just two weeks. This initiative created a new online presence that has contributed to 9% annual growth. At heart, I am a writer who thrives on creating tangible results and engaging audiences.
I also extend my impact by teaching others to write clearly and leverage AI, all driven by my ultimate goal: helping people. My advice to anyone pursuing their passion is simple: listen to the fire within you. If you feel a spark for what you’re doing, that’s your signal—embrace it and go for it.
What values are most important to you in your work and personal life?
In both my work and personal life, the values I hold most important are curiosity, authenticity, and growth. I strive to approach challenges with an open mind, to communicate honestly and effectively, and to continuously learn from every experience. These principles guide the way I connect with others, solve problems, and pursue meaningful impact in my career.
Outside of work, I find balance and inspiration through poetry and immersing myself in nature. Whether it’s hiking, camping, or simply exploring the outdoors, these hobbies recharge me and spark creativity that I bring back to my professional life.
Locations
Foundry512
Austin, TX 78748