Influential Woman · Natural Hair Scalp Whole Body Wellness NSHR
Gwendolyn Jones
Business owner, Loc'd In By Gwendolyn Jones
Groveland, FL
Her Story
About Gwendolyn
Gwendolyn Jones is the founder and business owner of Locked Indians by Gwendolyn Jones, a holistic care wellness office located in Groveland, Florida. She has been in the natural hair care field for the past five years going into six years, having transitioned from focusing solely on natural hair care to total wellness that encompasses healthy scalp, healthy hair, and whole body wellness. Jones began wearing sister locks approximately 20 years ago and pursued professional training after observing client issues with hair thinning, patches, and scalp flakiness. She completed the Sister Locks training program, followed by a trichology training program and a non-surgical hair replacement training program. As a cancer survivor who participates in a cancer survivor group, Jones draws inspiration from her personal journey and attributes her professional drive and success to her husband of 30 years, whom she has observed in business. She values honesty above all in her work and personal life, believing it is essential for building trust with clients. Jones credits her coach, Dana Wilson, with providing key career advice on being honest with clients to nurture long-term trust.
Her Interview
Ten minutes with Gwendolyn
01What do you attribute your success to?
I contribute my success to my husband. Because my husband is the most driven person that is in my life outside of my coach. I've watched him for 30 years. I look at his character. I look at how he spaces business. I look at what how he chooses the most important things to make business work. And from that, because I've worked with him for years. He's the one that gave me the drive that I have.
02What’s the best career advice you’ve ever received?
Best career advice was from my coach, Dana Wilson. She said to me at one point, When you put your client and they're needed or your own, when they're sitting in that chair. You can be honest enough to tell them exactly what it is that you have seen, not being afraid that they would walk away from you, or accuse you of anything nefarious. If you are totally honest with them, when you build that trust, that is something that you nurture.
03What advice would you give to young women entering your industry?
I would tell them to trust what they are doing. Trust the process that's placed before them. Be committed. Be compliant. And be consistent.
04What are the biggest challenges or opportunities in your field right now?
I don't really know a challenge no more than the economy. And how people's finances are. That's what I think would be the most challenging now. When money gets tight. People have to decide what it is that's most important. What they are going to prioritize. It's not always fair. And because of that, that may suffer. Some hair may they may say, well, I can wait until this month, or I can wait until next month. At some point, that hair is going to suffer.
05What values are most important to you in your work and personal life?
I value honesty, no matter what it is. When a person is honest, you can deal with that. Then you can build trust with them. But when a person tell you a lie, you can't trust what they say. Nor would I trust what they do. So, for me, it's honesty.
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