Haley Hendrix

She is an accomplished marketing, guest insights, and data analytics professional with over five years of experience at Eggs Up Grill in Spartanburg, South Carolina. She currently serves as Senior Manager of Guest Insights and Off-Premise Strategy, where she leads the transformation of data into actionable insights to identify opportunities and improve business performance, and serves as the lead off-premise strategist managing vendor relationships for growth in third-party marketplaces. Her earlier roles at Eggs Up Grill include Manager of CRM and Guest Insights, where she set strategy for driving trial, guest visits, and revenue across media channels, and Guest Data and Analytics Specialist. She holds a Master of Business Administration in Marketing and a Graduate Certificate in Data Analytics from the Darla Moore School of Business at the University of South Carolina, where she developed expertise in business data analytics, programming analysis software, and statistical hypothesis testing. Her career reflects a strong commitment to using data-driven strategy to enhance guest engagement, drive revenue growth, and support restaurant brand performance.