Hanna Gillas

Founding Marketing Manager, Neuroscale AI

Wilsonville, OR 97070

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Degree Oregon State University - Bachelor's degree, Economics Member Women in Coding Member Phi Sigma Sigma

Her Story

About Hanna

Hanna Gillas is a rising marketing leader and growth strategist currently serving as the Founding Marketing Manager at Neuroscale AI, an innovative HR technology company focused on agentic talent intelligence and AI-driven recruiting solutions. Based in Vancouver, Hanna has spent the past seven years building expertise in digital marketing, growth strategy, event marketing, and brand development. Known for blending analytical thinking with creative storytelling, she specializes in transforming complex marketing systems into practical, results-driven growth engines that help organizations scale effectively. Hanna’s career began while she was still in high school, when she taught herself digital marketing and paid advertising through self-study and hands-on experience at a startup agency. Since then, she has built a diverse background spanning digital agencies, higher education, event marketing, and startup growth. Prior to joining Neuroscale AI, she managed high-performing campaigns at agencies and companies where she oversaw six-figure advertising budgets, developed data-driven marketing strategies, and drove significant revenue growth through lead generation and campaign optimization. At Neuroscale AI, she leads initiatives ranging from paid advertising and event management to creative direction, messaging, grassroots campaigns, and brand storytelling. Her widely recognized Crumbl Cookie outreach campaign became a standout example of innovative B2B engagement, helping the company generate awareness and meaningful conversations within the recruiting industry. A graduate of Oregon State University with a background in economics and computer science, Hanna is passionate about bringing authenticity and human connection back into modern marketing. She believes the future of successful marketing lies not just in automation and AI, but in understanding the psychological motivations behind decision-making and creating meaningful customer experiences. Her long-term vision is to grow into a Chief Marketing Officer role where she can lead teams, shape innovative brand strategies, and continue building marketing campaigns that feel personal, memorable, and deeply connected to the people they serve.

Her Interview

Ten minutes with Hanna

01What do you attribute your success to?

I would say the mentors that I have that keep pushing to allow me to express my creativity, especially the ones I'm working for with my bosses that encourage me to just throw my ideas out there and give me the runway to see if they land. I'm grateful to work for a company that doesn't really care how old I am, they just care about the creativity that I bring to the table and the results that I bring to the table. Having that support has been key to trying to step out of the really defined marketing box and do stuff like send people cookies and try to get their business.

02What advice would you give to young women entering your industry?

I would definitely just say perseverance through the bias is the biggest key. Just don't doubt yourself. If you think you have a good idea, then run with it and try to prove that as much as possible. If you have the evidence to back it up, you have a plan, and you want to execute on it, don't be afraid of what older people might say, because the workforce is changing every single week at the rate we're at, and nobody really has a rulebook anymore. So just really go with your feeling and surround yourself with people who make your ideas seem valid.

03What are the biggest challenges or opportunities in your field right now?

I would definitely say, without getting too into it, age and gender are the biggest challenges. HR tech is a very male-dominated space, as kind of any corporate level goes. It's hard for other men especially to take us seriously. How many ways is there to say "we know what we're talking about!" I think age is a huge factor in that as well. I can see sometimes when I get on calls and people are making comments trying to push me to prove how much I know on the subject. I don't think that men have to prove themselves on client calls like that. For example, I had the Crumbl Cookie campaign, right? I followed up with one of our leads who was an older gentleman. I sent him a message on LinkedIn saying I saw he had interest and would love to get a call on the books. He ignored me, went and found one of our male account executives on our company page, and then reached out to him to schedule a demo. Then he reached back to me and said he just scheduled with my coworker. I suppose it is what it is in the end until there's a larger shift in the workforce mindset.

04What values are most important to you in your work and personal life?

I would say creativity, transparency, and grittiness. I'm not sure another word for that, just the ability to keep pushing and grinding, or perseverance as you might call it. I work for a company that is very much a reflection of my values and the creativity, trying to step out of the box in fields that are typically very defined, like recruitment tech and B2B, and trying to find creative spins on that that still help people solve their everyday issues.

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