Hannah Rose Higdon, Chief Marketing Officer on Influential Women

Influential Woman · Marketing

Hannah Rose Higdon

Chief Marketing Officer, Brite Trace

Louisville, KY

7Years experience
2Awards received

Certifications · Degrees · Memberships

Degree Northern State University - Bachelor's in political science Degree Communications studies Degree Marketing Degree And history Degree Indiana State University - Master's in mass communication and marketing Cert Bill Gates Millennium Scholar Cert Former Miss South Dakota Snow Queen Member ASL Interpreter Shortage Committee

Her Story

About Hannah

I finished my master's in 2021 after completing undergrad in 2019. I have run my own marketing business since around 2019 and am now Chief Marketing Officer and partial owner of a startup in dementia caregiving. Being deaf with cochlear implants has driven my interest in accessible communication and marketing that reaches diverse audiences effectively.

Her Interview

Ten minutes with Hannah

01What’s the best career advice you’ve ever received?

The best career advice is to recognize you are more qualified than you think, reach out to networks, and be confident in your abilities despite imposter syndrome. Women especially should apply even if they don't meet every job requirement listed.

02What are the biggest challenges or opportunities in your field right now?

The biggest challenges are keeping up with constantly changing social media and technology, including AI, and adapting to new platforms and trends so as not to get left behind.

03What values are most important to you in your work and personal life?

Accessibility is the biggest value, ensuring people not only have a seat at the table but feel comfortable, have their voices heard, and their ideas contributed, especially as a woman and deaf individual in the field.

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