Hayley Goldbaum

Hayley Goldbaum has been operating in the vintage watches field for nearly two years. She co-founded River Moons, an e-commerce business specializing in curated vintage watches from the 1950s through the 1990s, which she runs alongside her partner. Goldbaum leverages her background in fashion merchandising and eight years of freelance social media consulting to handle the marketing, photography, videography, and e-commerce aspects of the business. She sources watches primarily from estate sales across Southern California and online auctions, ensuring all pieces are in working condition and presented with high-quality lifestyle imagery. Goldbaum earned her Bachelor's of Fine Arts in Fashion Merchandising from the Academy of Art University in San Francisco in 2015. In addition to her professional pursuits, she maintains a mini farm and engages in animal rescue efforts, including a sulcata tortoise.