Heather Babich

I am a business development and commercial strategy leader with over a decade of experience driving growth, building partnerships, and launching innovative products across multiple industries, currently serving as Co-Founder and Chief Commercial Officer at Tectra, a role I have held since January 2026, where I drive business development and go-to-market strategy in US verticals, leveraging key contacts for product application, POV momentum, and investor interest from product development through launch.

I am also the Principal of HB2C, a self-employed role I have held since January 2012, where I lead business development, management of key leadership objectives, revenue and profit planning, relationship revitalization, strategy, and growth management business planning.

I also served as Executive Development Officer for The Art of Scent at the Museum of Arts and Design in New York for over three years, where I contributed to arts and culture initiatives.

Across my career in business development, commercial strategy, and leadership, my work has been driven by a commitment to building strong partnerships, driving revenue growth, and bringing innovative products and services to market. Whether I am co-founding a company, advising on business strategy, or supporting arts and culture organizations, I bring a strategic mindset, strong relationship-building skills, and a dedication to achieving results that create lasting value. I am proud of the work I have done throughout my career and excited to continue driving commercial success and innovation at Tectra and beyond.