Heather Broscious
Heather Broscious is a growth and brand strategy executive based in the Atlanta Metropolitan Area with over 15 years of experience driving market expansion, customer engagement, and cross-functional transformation across healthcare, retail, consumer goods, telecommunications, and agency environments. She is currently an Associate Director of Equine Marketing at Boehringer Ingelheim, where she leads the endocrine product category and oversees end-to-end brand strategy, including product innovation, supply and demand forecasting, sales enablement, and integrated marketing execution. Known for balancing strategic vision with hands-on leadership, she has built a reputation for delivering measurable business outcomes in fast-paced, high-growth organizations.
Throughout her career, Heather has held progressive leadership roles spanning both agency and brand-side environments. She began her career in agency account service, gaining broad experience managing multi-industry clients and developing early digital and social media campaigns. She later advanced into senior brand leadership roles at companies such as Cox Communications and RaceTrac, where she led consumer insights, brand positioning, loyalty strategy, and the launch of major integrated campaigns. At RaceTrac, she helped shape the company’s first brand awareness campaign and strengthened guest engagement across hundreds of retail locations.
Heather is recognized for her ability to translate customer insights into actionable strategy, often using social listening and custom research to inform marketing and product decisions. She has led multimillion-dollar P&L responsibilities, organizational restructures, national product launches, and award-winning campaigns. Guided by values of authenticity, integrity, and collaboration, she is deeply committed to understanding customer needs and fostering cross-functional alignment to drive sustainable growth. Outside of her professional work, she is also engaged in causes such as mental health, civic engagement, and workforce development, reflecting her broader commitment to impact and community.
• The University of Georgia - B.A.
What do you attribute your success to?
I attribute my success to authenticity, a grounded sense of reasonableness, and a commitment to seeking understanding before action. I also credit my ability to remain both strategic in my thinking and hands-on in my execution, adapting as needed while staying focused on meaningful outcomes.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was to begin my career at an advertising agency to build strong client-service skills, move quickly across projects and industries, and learn to wear many hats. I took that advice early on at 22squared, where it helped shape my adaptability, broaden my experience, and strengthen my foundation for long-term growth.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges in my field right now include the rapid rise of AI and the pace of market change, both of which are reshaping how work is done and requiring constant adaptation. There are also ongoing complexities in enterprise change management within large organizations, particularly around alignment, adoption, and execution at scale. At the same time, there are significant opportunities in women’s healthcare and adjacent sectors, where personal experience is increasingly informing innovation and driving the development of more accessible, personalized, and impactful solutions.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are authenticity, taking the time to understand others first, and maintaining a sense of reasonableness in how I approach decisions and challenges. I also place strong importance on being willing to do the hands-on work required to turn ideas into results and ensure meaningful, practical outcomes.
Locations
Boehringer Ingelheim
Marietta, GA 30068