Heather Butscher, Vice President of Health Strategies, Greater Houston on Influential Women

Influential Woman · Nonprofit

Heather Butscher

Vice President of Health Strategies, Greater Houston, American Heart Association

Houston, TX

Certifications · Degrees · Memberships

Cert Social Worker Member Junior League of Corpus Christi Member Junior League of Houston

Her Story

About Heather

My career in nonprofit work is deeply rooted in my faith and early experiences with mission work. As a kid, I went on a lot of mission trips to underserved areas across the United States with my music director and youth minister, which really helped me see that there's help needed right in our own backyards. I'm a social worker by trade, and my career progression started in case management with foster youth. I then spent 10 years with March of Dimes in a similar role before joining the American Heart Association 3 years ago. I've always had a passion for being a voice for people who may not otherwise have a voice, starting with children, families, and mothers. Now in my role as VP, I love that I get to lead a team of community impact directors doing the work and work closely with our fundraisers to help fund the many programs and heart health initiatives that our team is putting into the community. I'm really glad to use the skills I've developed over my career to affect whole health for entire populations, not just individuals, but systems of care too. At this stage in my life, I'm most proud of balancing being a mom first, and also an employee and leader in my organization. I think women really can have it all, and we don't credit ourselves enough for that.

Her Interview

Ten minutes with Heather

01What do you attribute your success to?

I think that going into a situation knowing that you're not going to have all of the answers right at the beginning and building the right team around you to help address whatever community or health issues that you're going to be addressing is so important. Having that trust in those relationships is a core value that I try to bring to every situation, whether I'm at my work or in some of the volunteer roles I've taken on over the years. I really believe in building relationships with people and building rapport, which as a social worker is the crux of what you want to do, and I've carried that with me throughout my career.

02What’s the best career advice you’ve ever received?

My grandfather told me as I was going into my working career, after I'd graduated college, that people are not going to remember what you did, they're going to remember how you reacted to situations. He said, just think about that over the long term of your career. How you work with others and how you respond is really going to make a bigger impact than one single decision you might make. That's really stuck with me to build relationships with people and build a rapport, and as a social worker, that's the crux of what you want to do. I've really just carried that with me throughout my career.

03What advice would you give to young women entering your industry?

I would say build that network around you, both in the workplace and outside of the workplace, because you have to be able to step away as well. Whether you're also a mom and you need a group of other working moms, or if you're at an earlier point in your career and you want young professionals around you who can commiserate about the daily work life, build those networks. And then at work, make sure that you have a team, or a confidant, or someone around you to support you. Those relationships are so important, especially for women, because that's how we're built and engineered, to be relational.

04What are the biggest challenges or opportunities in your field right now?

It's ever-changing in the sense of how donors want to give. I've seen a shift over the last 10 to 15 years where employees want to be more involved and connected to our mission through their work. We've gotten away from the old model of purchase a table or put your sign on an event banner. Now it's, can we volunteer, and can we work alongside you? So monetizing volunteering has been a big shift that we've had to adjust to as organizations, and creating those opportunities. It's beautiful because it helps us to get creative about how we can make sure that people feel engaged with our mission, which can be harder sometimes, especially in an organization like American Heart Association where we have a lot of research opportunities and people don't know the great work we're doing in the community. But now we're out there and have people out with us doing hands-only CPR and things like that.

05What values are most important to you in your work and personal life?

The most important value to me is really about how I treat others and respond to situations. My grandfather's advice has stuck with me: people are not going to remember what you did, they're going to remember how you reacted to situations. How you work with others and how you respond is really going to make a bigger impact than one single decision you might make. Building relationships with people and building rapport is something I've carried throughout my career. I also try to live by doing good work while treating others how you would want to be treated. That's how I really try to approach everything I do.

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