Heather Duke, Assistant General Manager on Influential Women

Influential Woman · Hospitality

Heather Duke

Assistant General Manager, Valley Hospitality

Pine Mountain, GA 31901

Certifications · Degrees · Memberships

Degree LaGrange College - Early Childhood Education with specialty in Special Education Degree Minor in English and Theater (attended Degree Central Georgia Technical College - Associate's Degree in Child Development Degree Certifications in Graphic Arts Member Harris County Chamber (former member)

Her Story

About Heather

First, I am a mom, wife, daughter, sister, aunt, friend, leader, and hopefully someone sees me as a mentor at some point in my life. I love to read, paint, make jewelry, craft, play strategy games, cook, and hang out with my family. I like to learn and research, so I love a good challenge.


My husband of 20 years and I love to try new restaurants and take random car rides. We like to visit small towns with hole in the wall places. We like our down time at home to just be, as well when we get it.


With over 20 years in the hospitality industry, I was bit but the bug early in life. I have worked my way up from a hostess at 17 years old to where I am now. I’ve loved every position and ever aspect of every role I have held. Being the smile that greets the guest, the behind the scenes that leaves the folded animal towels, or the one that cleans the room after they leave- all of the positions are just as important. There’s just something about knowing that you had a part in making someone else’s journey a little better every time they come.

Her Interview

Ten minutes with Heather

01What do you attribute your success to?

I attribute my success to my family, to my children. I didn't have the most stable childhood growing up, and I was always determined that my children would. So my husband and I have created a very stable household for my family and my children, and I've always fought and strived to work for that for my kids. That stability means a lot. That's why I work - it's for stability for my children. I have three kids: ages 25, 19, and 17 and everything I do is to give them what I didn't have growing up.

02What’s the best career advice you’ve ever received?

The best career advice I ever received came from one of my old managers at a resort, and honestly, it's from a manager that I really don't love. But she always told me, it's not personal. If someone is upset with you at your job, it is not personal. She would tell me, 'It's just a cabin. It's not the end of the world. Don't take it home.' And I still go by that advice today. Even though I'm at a hotel now and not at that resort, I still say 'it's just a cabin' - that's my quote for leaving work at work and not taking it home with me. It's about leaving it at the door and not letting work stress become personal.

03What advice would you give to young women entering your industry?

The very first thing I would tell you is to know your value. Learn your value. Know your value. And accept no less. That's the hardest thing I had to learn, and it's so important. I didn't know my value for the very longest time, and once I learned my value, I absolutely became unafraid. I'm not afraid to eat alone - meaning I'm not afraid to walk away from situations that don't value me. It's taken me years to learn this, but knowing your worth and not accepting less than you deserve is critical, especially for women in the corporate world and in hospitality.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenges in hospitality right now are the high turnover rates. I work in hospitality, and it's a very high turnover industry. Our staff turnover is crazy, so keeping a dependable staff that stays is very difficult. We're constantly bringing new people in and training new people - it's kind of just a revolving door. Hospitality and food and beverage go hand in hand, and they've always had such high turnover rates. We don't pay minimum wage, but it's still not the highest paying jobs in the world. You don't work in hospitality because you want the money - you work in hospitality because you love the industry. Even when you get up into the management level, it's not the most high-paying job in the world. The biggest opportunity is having to replace those people with people who haven't worked here before, but it's challenging because Pine Mountain is a big town but a small town at the same time - there's only so many people that live here. But I'm always up for a challenge.

05What values are most important to you in your work and personal life?

The values most important to me are honesty, knowing your own value, trust, gratitude, and quality over quantity. Knowing your value is a huge one because I did not know my value for the very longest time, and once I learned my value, I'm not afraid to eat alone - meaning I'm not afraid to stand on my own. Quality over quantity might sound funny, but I would rather have four amazing workers than ten that don't really care or perform well. These values guide everything I do, both at work and in my personal life.

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