Heather Holmes

Heather Holmes is a communications executive, author, and public relations strategist based in Nashville, Tennessee. She is the Founder and CEO of Publicity For Good, a purpose-driven communications firm serving brands and organizations focused on making a positive impact. Since founding the agency in 2016, Heather has built a global, remote-first team and helped hundreds of clients strengthen their visibility through public relations, media relations, influencer marketing, podcast tours, speaking engagements, awards management, social media, and crisis communications.

In addition to leading Publicity For Good, Heather is the author of Seen by AI, Found by Customers, a practical framework focused on helping brands earn visibility across AI-powered platforms such as ChatGPT, Perplexity, Claude, and Gemini. Drawing on more than 13 years of PR experience, hundreds of personal media placements, and thousands of client campaigns, she specializes in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), earned media, brand authority, and strategic storytelling. Her work has earned industry recognition, including O'Dwyer's Best PR Firm for CPG Brands and a Bulldog Awards honor, along with multiple nominations and awards for her leadership in public relations.

A strong advocate for purpose-driven entrepreneurship, Heather believes publicity can be a force for good and that meaningful brands deserve to have their stories heard. Her approach combines measurable communications strategies with a commitment to values, impact, and long-term brand credibility. As a mother of four and an entrepreneur, she also speaks openly about leadership, business systems, family, work-life integration, and building sustainable companies without compromising personal priorities. Through her agency, writing, and thought leadership, Heather continues to help mission-aligned organizations become trusted, recognizable voices in an increasingly AI-driven marketplace.