Heather M. Lausi, Head of Trade Marketing on Influential Women

Influential Woman · Beauty

Heather M. Lausi

Head of Trade Marketing, Wella Company

New York, NY

21Years experience

Certifications · Degrees · Memberships

Degree Master's (2018) Degree Certificate in international business (undergrad) Cert Master's degree Cert Certificate in international business

Her Story

About Heather

Heather Lausi began her career in the beauty industry in July 2005 as a territory sales representative, calling on individual accounts across all classes of trade. She advanced through key account management and her first internal trade role in channel marketing and go-to-market strategy, followed by a progressive national account management role overseeing a half-billion-dollar business. For the better part of the last decade, she has concentrated on building organizational bench strength through multiple stints in revenue growth management, field planning, go-to-market strategy, and operational efficiency or commercialization, all as part of her curated journey toward general management. Lausi holds a master's degree, which she received in 2018, along with an undergraduate certificate in international business. She emphasizes a people-first leadership approach, achieving over 95 percent retention rates and double-digit growth in promotability within the teams she has led and coached.

Join Influential Women and start making an impact. Register now.