Heather Lipman, Chief Executive Officer on Influential Women
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Influential Woman · Clinical recruiting

Heather Lipman

Chief Executive Officer, Placed.

Sherman Oaks, CA 91403

5Years experience
1Award received

Certifications · Degrees · Memberships

Degree Master of Business Administration (MBA), Nonprofit Business Management with a specialization in Grant Writing, Graduate School of Nonprofit Management at American Jewish University, Cert Professional Resume Writing Certification Cert LinkedIn Recruiter training/certification Cert Boolean Search training/certification Member Business Networking International (BNI) Member The Connection Company Member Closed professional networking groups for executive search consultants Member Active participant in industry conferences and niche professional networking communities Member Women's Association of Addiction Treatment

Her Story

About Heather

Heather Lipman is the Founder and CEO of Placed, a clinical recruiting firm dedicated to connecting mental health organizations with the psychiatrists, nurse practitioners, therapists, and behavioral health professionals they need most. Her career in talent acquisition began in 2015 within pharmaceutical executive search before she launched what started as a resume writing venture in 2021, a business that quickly gained traction, helping roughly nine in ten clients land interviews within just three days. That early success laid the foundation for a broader suite of services, including interview coaching, offer negotiation, and opportunity sourcing, which eventually matured into Placed and its specialized focus on behavioral healthcare staffing. Today, Heather draws on a proprietary interviewing methodology to look past a client's stated requirements and uncover the deeper, often unspoken, qualities that make a hire truly successful, a skill set built on her academic foundation in nonprofit business management and grant writing, alongside certifications in resume writing, LinkedIn recruiting, and Boolean search.

Across a client base spanning Florida, Georgia, Tennessee, Arizona, Texas, California, and Chicago, Heather has built her practice on relationships forged through industry conferences, specialized networking circles, and referrals earned through consistent, quality work. Among her proudest career milestones is successfully placing a clinician for an organization that had struggled through 77 unsuccessful interviews before turning to her, a testament to the persistence and precision her approach demands. She attributes much of her professional growth to the mentors and colleagues who generously shared their knowledge along the way, and she carries that same spirit of generosity into her advice for others entering the field: find people whose work you admire, learn from their path, and let integrity and genuine helpfulness guide every interaction.

Beyond the day-to-day work of recruiting, Heather is motivated by a deeper purpose rooted in her own personal connection to mental health and substance use recovery, which lends real meaning to the placements she makes and the organizations she supports. Looking to the future, she is focused on expanding Placed into a larger team capable of serving even more professionals and organizations across the behavioral health space, with a particular passion for creating pathways that help mothers reenter the workforce. Whether navigating the unpredictability that comes with working alongside real people and real lives, or helping rebuild client trust after past recruiting experiences fell short, Heather approaches her work with empathy, strategic thinking, and an unwavering commitment to getting the fit right.

Her Interview

Ten minutes with Heather

01What do you attribute your success to?

I owe much of my success to the people I've surrounded myself with. I've always made it a priority to work alongside knowledgeable, humble individuals who are generous with their expertise and insight, and staying open to learning from others has shaped my growth as both a recruiter and a business owner. Beyond that, I credit my success to a genuine commitment to doing excellent work and being truly helpful. I try to respect people's time, listen closely to what they actually need, and only bring forward opportunities and candidates that are the right fit.

02What’s the best career advice you’ve ever received?

The best advice I've received is to identify a role model whose business and values you admire, and then study their journey closely. There's so much to learn from watching how successful people build their companies, navigate decisions, work through challenges, and cultivate meaningful relationships. Rather than trying to figure everything out alone, I've found it valuable to look to people who are already doing work I respect, using their example as a source of inspiration while I carve out my own authentic path.

03What advice would you give to young women entering your industry?

I encourage young women stepping into recruiting, staffing, or entrepreneurship to seek out mentors and role models whose work resonates with them and to learn from those relationships. Staying open to guidance and building genuine connections can accelerate both professional growth and confidence. I'd also encourage them to lead with integrity and a real desire to be helpful. This is a relationship-driven industry, so reputation matters immensely, and taking the time to understand people, follow through on commitments, and consistently deliver quality work builds trust and opens doors over time.

04What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges I face is overcoming the negative experiences many clients have had with recruiters in the past. I often have to work to earn trust and show that my approach is thoughtful, strategic, and centered on finding the right fit rather than simply filling a seat. Another challenge is the inherent unpredictability that comes with working with people. Even when a candidate seems like a perfect match and accepts an offer, unexpected circumstances can change everything. At the same time, I see tremendous opportunity in mental health care staffing right now, as organizations increasingly need recruiters who understand the geographic, credentialing, and market complexities involved in sourcing specialized clinical talent.

05What values are most important to you in your work and personal life?

Integrity and helpfulness are the values I hold most closely, both professionally and personally. I believe in being honest, delivering quality work, and making decisions that truly serve the people I work with, rather than just completing a transaction. I also place a lot of importance on respecting people's time and circumstances. Recruiting involves real people whose lives can shift unexpectedly, so I try to approach that reality with empathy while still maintaining a high standard of professionalism. This work carries added meaning for me because of my own personal connection to mental health and substance use disorder, which has shaped my dedication to serving organizations and professionals in this space.

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