Heather Nelson-Tapia
Heather Nelson-Tapia is a dynamic business development strategist and the founder of The Connection Hive, a company dedicated to empowering small businesses through strategic planning, marketing guidance, and curated networking opportunities. With over 20 years of experience in the hospitality and events industry, Heather has built a reputation as a connector of people and a trusted resource for business growth in Sonoma County. Her expertise spans event curation, relationship management, and business strategy, allowing her to guide clients toward smarter, more sustainable growth.
Beyond her business ventures, Heather is deeply committed to women’s empowerment. She hosts the podcast Life Conversations with a Twist, where women share personal and professional stories to inspire and uplift others. Through this platform and upcoming events, Heather fosters opportunities for learning, collaboration, and personal development, creating a space where women can thrive both personally and professionally.
Outside of her professional pursuits, Heather is a dedicated wife, mother of four, recent surrogate, and active community leader. She enjoys immersing herself in her vibrant local community, savoring food and wine at Sonoma County restaurants, and leveraging her network to make a positive impact. Her leadership and passion for connection continue to inspire both her clients and the wider community she serves.
• Santa Rosa Junior College - AA
• Social Advocates for Youth
• Redwood Empire Food Bank
• National 4-H Council
What do you attribute your success to?
I attribute my success to the journey I’ve taken in my career, inspired by leaders like Rachel Hollis and guided by the wisdom of numerous mentors. A central part of my work has been serving as a connector in the podcasting world, helping others build meaningful relationships and access the right opportunities. Mentoring is a cornerstone of my approach—I make it a point to be genuinely curious about others’ goals and connect them with resources that can help them succeed. My path has also been shaped by my educational experiences, from attending a local junior college to participating in a variety of sales trainings that have strengthened my skills and perspective throughout my career.
What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are professional development and community involvement. In my career, I have focused on growing my skills and expertise, particularly through my experience in the hospitality industry. Equally important is giving back—I have had the privilege of serving on nonprofit boards, especially organizations that support children and families with disabilities, which has reinforced my commitment to making a positive impact in my community.