Heather Shaffer, Director of Communications and Marketing on Influential Women
Verified Member

Influential Woman · Business Advisory Services

Heather Shaffer

Director of Communications and Marketing, NuMaxim

Auburn, GA 30011

1Article published

Certifications · Degrees · Memberships

Degree University of Phoenix Member Follower Of One

In Conversation

Heather Shaffer for Bold. Brilliant. Unstoppable.

Read the transcript Interview

Heather Shaffer: It's failure is just a stepping stone. Don't be afraid to fail. You might just be one final step away. From achieving that dream.

What does being an Influential Woman mean to you?

Heather Shaffer: Being an influential woman has been A unique experience for me. Because it's given me confidence. Um, both professionally and personally that I did not know. That I had. Uh-huh. It's been really neat to see the social media aspect of my marketing take off in a huge way and make an impact in people's lives the way it has. I work for Christian companies and the messages that we send out are very unique to those Christian organizations. In the messages that are received. Just make such an impact. I'm very honored to be a part of that. I'm very honored to be a part of influential women. Community. Just to get to know other women and hear their struggles and their wins and what this platform means to them as well. So it's been a positive fun experience.

What's one piece advice would you give to younger women chasing their dreams?

Heather Shaffer: The one piece of advice that I would give to any younger woman following their dreams. It's failure is just a stepping stone. Don't be afraid to fail. You might just be one final step away. From achieving that dream. Every failure is one step closer. I started out thinking I was going to be a teacher. And Life happened. So I went to retail. Learned customer service skills. All of those setbacks. led me to the position that I have now. That is my dream position. And I, it, it's tailor-made for me. Because now I can take all of my teaching experience. poured into my post. Learn from the data. Create content that's better suited for my clients and their audiences. And through storytelling, just make it all about. My clients. Had I given up my dream of teaching. when things went south. And Given up on customer service when we had some really interesting, awful customers that Asked me out a few times. I wouldn't be where I am. And you can't let failure or setbacks stop you. Because like I said, Your dream may be just around the corner like it was for me. And that's the biggest takeaway. I don't let failure stop you.

Full transcript available

Her Story

About Heather

Heather Shaffer is an accomplished communications and marketing professional currently serving as the Director of Communications and Marketing at NuMaxim. With a strong foundation in health care administration from the University of Phoenix, Heather brings expertise in strategic communication, social media management, and brand promotion. In her role, she develops engaging content and campaigns that effectively convey the mission and values of both NuMaxim and its associated initiatives.

In addition to her corporate responsibilities, Heather serves as the Volunteer Coordinator for the online ministry Follower of One. In this capacity, she organizes and assigns volunteers to projects that align with their interests and skills, fostering community engagement and meaningful participation. Her work in ministry emphasizes creating impactful, informative, and inspiring content while ensuring smooth coordination of volunteer efforts.

Throughout her career, Heather has demonstrated a commitment to connecting with audiences authentically and managing communication channels with professionalism and creativity. Her background in healthcare administration, combined with her expertise in marketing and volunteer coordination, allows her to effectively promote organizational initiatives, support community engagement, and build meaningful relationships across digital and in-person platforms.

Her Interview

Ten minutes with Heather

01What do you attribute your success to?

I attribute my success to God, my family, and my friends—the incredible support system that has guided, encouraged, and believed in me every step of the way. Their faith in me has been a constant source of strength and motivation.

02What’s the best career advice you’ve ever received?

The best career advice I’ve ever received is: don’t be afraid to fail. Every setback is an opportunity to learn, grow, and come back stronger.

03What advice would you give to young women entering your industry?

My advice to young women entering the industry is to remember that failing is just part of the process—it’s practicing for success. Embrace mistakes as learning opportunities, and don’t let fear hold you back from taking bold steps.

04What values are most important to you in your work and personal life?

The values that guide me both personally and professionally are faith, family, integrity, honesty, and transparency. I strive to bring these principles into every interaction and decision, ensuring that my work reflects my character and that I build trust with those around me.

Her Content Hub

Articles by Heather

Discover five practical steps to become an influential woman of faith in the workplace by leading with integrity, speaking encouragement, serving others humbly, standing firm in your beliefs, and building a lasting legacy through mentorship.

Join Influential Women and start making an impact. Register now.