Heather Smith

She is a strategic account executive and sales leader with over eight years of experience driving revenue growth, managing complex enterprise accounts, and building trusted C-suite relationships across the technology, research, and data-driven marketing sectors. Currently serving as Sr. Account Director for Premier Accounts at Forrester, she manages a $3.7M+ book of business, drives solution-based selling for complex enterprise needs, leads end-to-end deal management, and guides cross-functional ecosystem teams to align resources and deliver value across the client lifecycle. Prior to this role, she served as Account Director and Senior Account Manager at Forrester, where she deepened her expertise in strategic account planning and client engagement. Her career includes over six years at Epsilon in progressively senior roles, including Senior Account Executive, Account Executive, and Account Manager, where she managed multi-million-dollar revenue portfolios and developed deep expertise in data-driven marketing, audience creation, and campaign analytics. She holds a Bachelor of Science in Business Administration from Penn State University's Smeal College of Business, where she was a member of the Sapphire Leadership Program, representing the top 8% of the incoming class, and served as President of the Penn State Ski Team. She is recognized as a strategic, relationship-driven, and results-oriented leader who combines deep industry expertise with a passion for delivering measurable business impact and building lasting client partnerships.