Heather Swinn

Consistency, resilience, and refusing to let other people’s limitations become my own. I’m willing to start before I have everything figured out, learn as I go, and work incredibly hard for what I believe in. I also genuinely want the people around me to succeed. I’ve learned that my success grows when I’m helping others grow too.

You deserve what you desire. I believe if there’s something you deeply desire, it’s there for a reason, and you shouldn’t ignore it. Chase the desire. Take the risk. You don’t need to know exactly how you’ll get there. Start moving, and when things change or battles come, adapt. The path may look different than you imagined, but that doesn’t mean the desire was wrong.

Your environment matters just as much as the work you put in. Surround yourself with people who are where you want to be, people who challenge you, inspire you, and push you to think bigger. The right rooms will stretch you, change your perspective, and open doors you may never have known existed. Work hard, absolutely, but be intentional about who you’re growing alongside.

One of the biggest challenges in the beauty industry is also one of its greatest opportunities: standing out. Clients have endless options, so being talented isn’t enough anymore. You have to create an experience, build trust, and give people a reason to choose you and come back. I think the salons that invest in their people, culture, and client experience are the ones that will thrive.

God first, family second, then everything else. I value integrity, loyalty, growth, and serving others. I want to be successful, but never at the expense of the people around me. To me, real success is building a life I’m proud of while having the ability to pour into others and help them build one they’re proud of too.