Heidi Calhoun

I am a hospitality sales and marketing leader passionate about building high-performing teams, driving revenue growth, and creating strong brand positioning for hotels and lifestyle properties. Currently, I serve as Director of Sales & Marketing at The LINE Hotels, where I lead strategic sales initiatives, partnerships, and market development efforts in the San Francisco Bay Area.

Throughout my career, I have held leadership roles with Highgate, Canopy by Hilton San Francisco SoMa, Harrell Hospitality Group, Canopy by Hilton Washington DC Embassy Row, and The Bernstein Companies. These experiences have allowed me to work across boutique, lifestyle, and branded hotel environments, managing pre-opening strategies, repositioning properties, and building strong sales cultures that deliver consistent results.

My background also includes corporate and business travel sales with The Doyle Collection and retail event management with Duckhorn Wine Company, giving me a well-rounded perspective on hospitality revenue strategy and client engagement.

I specialize in strategic marketing, business development, hotel openings and repositioning, partnership development, and revenue growth. I enjoy collaborating with owners, operators, and teams to create memorable guest experiences while achieving strong financial performance.