Influential Woman · Dentistry, Technology, Coaching

Heidi Dubois

Director of Professional Education, Neocis Inc.

Cleveland, OH

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Certifications · Degrees · Memberships

Degree Dental Hygiene Cert Life Coach Cert Happiness Coach

Her Story

About Heidi

I've been in dentistry for over three decades, and it's been quite a journey. I started as a dental hygienist, then moved into education, teaching workshops about periodontal disease. I was working for a practice when dental implants were really just first cutting-edge, and there was a big gap in knowledge transfer for the average dental professional. I started a consulting company where I was out lecturing to dental teams about dental implants, and every company I was working for ended up offering me jobs in sales. After 20 years of clinical work, I left and started a sales career, working my way up to Practice Growth, managing teams, but really my passion was taking teams to the next level. I pulled back from management and stepped into more of a director of practice growth and strategy business development role. I started all my leadership training and coaching, becoming a life coach and happiness coach, weaving it all back into dentistry. I left the corporate world at the end of 2019, started my own consulting company, and then COVID hit. I wound up getting back in and helped start a full arch marketing company, which really helped me work on my leadership and get back into consulting. I believe in the power of intention setting, putting action to your intention, and letting go of control. I set an intention to motivate people, work in a field I love, and didn't care where I lived or how it would show up. About a year and a half later, Yomi found me. Yomi is the only FDA-cleared robot in dentistry today, a robot that places implants, and every single thing in my career led me here. I came on board as a consultant, was a Business Optimization Manager helping dental practices incorporate the technology, and just recently moved into Director of Professional Education. Now I'm developing the first and only dental robotic education courses in the world. I wake up every day grateful that I'm doing what I love. I still do transformational work with women, hosting retreats both in dentistry and outside of it, helping women in their 50s and 60s who have hit a peak in their career but don't want to stop working, helping them take all their skills to the next level.

Her Interview

Ten minutes with Heidi

01What advice would you give to young women entering your industry?

Find your passion. Passion, to me, is a driving force for any of us. And because women still have it a little harder - as much as we want to think that it's equal, it's still not. We work twice as hard. We have to be twice as creative. If we are strong, we're a bitch. You never hear them call a man a bitch, or aggressive, or too direct. Women still fight that. I guess it's the masculine-feminine balance - how do we stay grounded, masculine, strong, without coming across, you know, still having our femininity. I tell women that are up speaking and they get nervous with public speaking, and they're wearing a suit and they're all business-like, if you don't have lace underneath that suit, you're gonna forget that offset of yourself at the same time. So keeping that balance is important, I think. Passion and balance.

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