Her Story
About Heidi
I started my career at Kroger when I was just 19 years old as a contract employee. The director at the time later told me he didn't think I would last 3 months because I didn't have any experience, but I picked up quickly and really came to love it. I ended up staying for eight and a half years, becoming a team lead and coordinating an equipment database with the Procurement department to streamline ordering. After that, I took a leap and moved to St. Martin in the Caribbean, and during summers I would come back and work for an architectural firm doing a variety of work including banks, houses, churches, and site development. After three years, I took a job in Tampa at a firm that specialized in grocery store design, where I was a consultant to Walmart, Hannaford, Bloom, and we did some designs for stores in China and South America, and a really cool Hispanic store, Carnival, in Dallas. We would do full sets of drawings, including decor and design, and it was such a great learning experience. But when the recession hit, my husband and I were both designers and we both got laid off. When our insurance and money were running out, I called Kroger up and ended up back there at the end of 2010. I'm currently in the store planning department working mostly on remodels, collaborating with divisions like Dillon's in Kansas and Mid-Atlantic in Virginia. I work with their executives and merchandisers to determine what needs to be done during a remodel based on the budget is and keeping the latest company standards and cost in mind to create the most effective and cost-efficient plan possible.
Her Interview
Ten minutes with Heidi
01What do you attribute your success to?
I attribute my success to my dad, Frank. He was such a hard worker. We were a family of five, and my mom never worked, and he was an assistant principal, and a coach, and an athletic director, and did driver's training to provide for us. He just had this great work ethic, and my mom did too - she didn't let us slack at all. He ingrained that in us, and taught us how to handle money and kind of how to deal with life in general. He would always be like, if you can't change it, screw it. He just taught us good values and how to live, and how to treat people, and how to handle ourselves at work. Those lessons from my parents have been the foundation of everything I've accomplished.
02What advice would you give to young women entering your industry?
Find your passion. I certainly never thought that grocery stores was mine, but once I left Kroger and ended up in the firm in Tampa, I realized that I really enjoyed it. It's something that everybody needs. Find your niche, and if you know better, do better. Design to bring yourself joy and to make clients comfortable, and explore. There's so many different types of design out there that don't be limited to thinking, oh well, I got into this job and now I'm stuck doing this. Both firms that I worked at had a variety of work, which I loved, because then I was always learning. Don't get too stuck in your ways or too pigeonholed, because there's just so many things out there to learn, and life is a lot more interesting when we're learning. I'll try anything once, just for the experience, and to know, love it or hate it, at least I tried.
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