Holly J. Telford

Holly Telford serves as Director of Sales, having progressed through every facet of sales roles including National Account Manager and Regional Sales Manager over her 30-year corporate career that began around 1994. In addition to her sales work, Telford has been writing since 2009, with her publications covering business insights from text messaging to leadership and management topics. She has earned Salesperson of the Year honors and maintains active memberships in the Deli Council of Southern California, the California Grocers Association, and Next Up for Women. Telford attributes her success to building relationships, being likable, following through on commitments, and approaching every interaction with humility. She advises young women entering sales to network within organizations, maintain a hunter mentality, and treat the role like an entrepreneurial business. Telford identifies key challenges in her field as competition, navigating internal company silos for information sharing, and fostering innovation amid rigid processes.