Holly Wasson

Meet a transformative marketing virtuoso with a remarkable 25-year journey in shaping brand destinies. This seasoned executive has mastered the art of strategic marketing, branding, and partnership development, crafting compelling multi-platform campaigns that resonate across diverse industries.

As a visionary leader, they've orchestrated success stories that speak volumes: transforming a startup into a $110MM tech-enabled marketing powerhouse in just four years, and collaborating with the world's leading CMOs to architect global marketing campaigns through innovative micro-agency teams.

Their strategic brilliance shines through landmark achievements, including the creation of SunTrust Bank's "Confidence Starts Here" platform and the groundbreaking development of SunTrust Park and onUp Experience in the Battery Atlanta. With an exceptional ability to translate market insights into actionable opportunities, they've consistently delivered powerful results across media, sports, entertainment, food, retail, travel/tourism, CPG, financial services, and higher education sectors.

At Turner Broadcasting System, they built and led an internal corporate marketing powerhouse that served the entire brand portfolio, while their innovative approach to partnerships generated an impressive $500MM in media value across 415 campaigns. Their leadership of an Insights & Inspiration team catalyzed over 40 marketing experiments, demonstrating their commitment to data-driven innovation.

Known as a natural leader and skilled negotiator, they excel at dismantling organizational barriers and uniting diverse teams toward common goals. Their persuasive communication style and ability to build high-performing teams have consistently delivered exceptional results, making them a transformative force in the marketing landscape.