Her Story
About Iliana
Iliana Blasdell is the Founder of Blaze Entertainment Group, a Los Angeles-based strategy and partnerships consultancy focused on emerging artists and entertainers. Drawing on a strong background in corporate marketing and strategy, Iliana brings a unique business perspective to the entertainment industry, helping clients in music, dance, and related fields develop sustainable careers and meaningful partnerships. Her approach combines innovative thinking, collaborative problem-solving, and unconventional strategies designed to help emerging talent grow.
Before launching Blaze Entertainment Group, Iliana built her career across several Fortune 500 companies, including The Kraft Heinz Company, Tyson Foods, and Red Bull, where she held roles spanning shopper marketing, sales strategy, innovation, commerce marketing, and trade marketing. Her time at Red Bull was particularly influential, providing firsthand exposure to entertainment, brand integration, and partnerships within the industry. A lifelong dancer, Iliana had always felt connected to entertainment, and her experience with her first music artist client ultimately inspired her to pursue entrepreneurship full time. She was also selected for the She Is The Music music management mentorship program, further expanding her expertise and network within the industry.
Iliana earned a Bachelor of Business Administration in International Finance and Marketing from the University of Miami, with a minor in French, and studied abroad in Aix-en-Provence, France. Beyond Blaze Entertainment Group, she supports her mother’s food and lifestyle brand, Supper with Sylvia, and remains involved with PAWS Chicago, an organization she previously served as a board member for. She continues to dance and enjoys exploring Los Angeles’ food and entertainment scene and playing padel. Through Blaze Entertainment Group, Iliana is building on her corporate experience and passion for entertainment to help independent artists and entertainers navigate opportunities, strengthen their brands, and advance their careers.
Her Interview
Ten minutes with Iliana
01What do you attribute your success to?
I attribute much of my success to my mother, who has always been a powerful inspiration. She was driven and ambitious while still giving her all as a mother, showing me the importance of pursuing your own goals while being present for your family. Her example continues to influence me, and I’m now proud to support her with her podcast, Supper with Sylvia.
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