Iris Diaz

She is a distinguished marketing and brand strategy executive with over 15 years of experience in sports marketing, brand management, and creative direction, currently serving as Director of Brand & Marketing for FIFA World Cup 2026, where she leads brand and marketing strategy for one of the world's largest sporting events across Canada, Mexico, and the United States. Prior to this role, she spent six years at the Dallas Mavericks as Chief Marketing Officer and Director of Marketing for Ticket Sales, where she drove brand growth and fan engagement. Her career includes brand management at Richards/Lerma, Marketing & Creative Director at Clear Channel Outdoor, and Marketing & Promotions Director for Al Día at The Dallas Morning News. She holds a Graduate Certificate in Marketing from Southern Methodist University and a degree in Communication Design and Marketing from the University of North Texas. She is recognized as a strategic, creative, and results-driven leader who combines deep sports and entertainment marketing expertise with a passion for building powerful brands and delivering unforgettable fan experiences.