Isabella Diaz

My career has been a journey of exploration across many different industries over the past 11 years. I initially aspired to be a news reporter, but once I learned more about the scheduling demands of that industry, I realized it wasn't for me. However, I knew I wanted to do some sort of journalism work, which led me into social media management and content creation. Working in agency roles allowed me to wear many hats, and through that experience I discovered email marketing, which became my specialization. I've worked across diverse sectors including food, beauty, and automotive industries. I always knew I wanted to end up at a really big company that values its employees and offers room for growth. I was sought out by a contracting agency for my current role at a great Florida-based energy company - as a Florida native, I knew the company and it was my dream job. I've been in the corporate world for about 3 years now, focusing on email marketing campaign strategy and optimization, including the technical skills behind it. My typical day involves a lot of collaboration and teamwork, making our stakeholders happy, coordinating upcoming campaigns, keeping up with trends and email performance data, and having collaborative meetings. Beyond my core responsibilities, I serve as president of the Hispanic Organization for Latin Americans at my company, which means my day can range from deliverable-focused meetings to networking sessions about employee resource group initiatives. I recently achieved a promotion to senior title, which was a significant milestone for me since I had bounced around from roles where I didn't feel valued or couldn't achieve the growth I wanted. I also completed my MBA last year through a company cohort program, which allowed me to make more connections and become more well-rounded in business areas like finance, management skills, and leadership skills.