Ivy Caldwell
Ivy Caldwell is a certified life coach, Christian counselor, and founder of Footprint Enterprises, LLC, an organization dedicated to empowering women and youth who have experienced emotional trauma, including domestic abuse, sexual abuse, and low self-esteem. Her personal journey is what led her to this work. Having endured childhood molestation and years of internalizing low self-esteem, depression, and bullying, Ivy discovered through prayer during the 2020 pandemic that she was called to share her story. By courageously exposing her own experiences, she now guides women to confront their past, break cycles of self-doubt, and rebuild unshakable self-worth, helping them move from internal chaos to clarity, confidence, and peace. Ivy’s professional experience complements her coaching practice. She has worked in the commercial insurance field, holding roles including Commercial Lines Processor and CSR, where her attention to detail, organizational skills, and dedication have made her a trusted professional. Additionally, she served as a para-professional with the Rochester City School District, witnessing firsthand the challenges children face due to home-life struggles. As a licensed New York State childcare provider, Ivy cared for over 70 children, ranging from infants to preteens, providing nurturing guidance and support. These experiences, combined with her more than 30 years in ministry, have shaped her holistic approach to emotional healing and empowerment. As a wife, mother, grandmother, author, international speaker, podcaster, and former TV host, Ivy integrates faith, personal experience, and professional expertise into her transformational programs, including her signature course, “Expose It… Let Your Healing Begin.” Through her work, she helps women stop hiding, release negative self-beliefs, and reclaim their voice. Ivy’s mission is to show women that exposing their past is not only liberating but also an opportunity to inspire and empower others. Her children’s book series serves as a tool for opening conversations and supporting children through difficult experiences, further extending her impact across generations.
• Certified Master Life Coach
• Certified Mental Health Coach
• Certified Trauma-Informed Coach
• Community Chaplain
• Certified Youth Mental Health Coach
• Christ Theological Seminary - BTh
• Mayor MentorUp
• Pillar of Hope
• Hope585
What do you attribute your success to?
Ivy attributes her success to responding to a prompt from the Holy Spirit—to "say yes to God"—and to using her personal story of overcoming childhood trauma to serve and authenticate her work.
What’s the best career advice you’ve ever received?
Her pastor, Theresa Cracker, emphasized the importance of building a strong foundation; Ivy cites that foundation as critical to her development.
What advice would you give to young women entering your industry?
Stay focused and always remember your why. You want to get in this industry - why? Always remember your why, because things will come up to distract you or get you off track. So you just gotta stay focused.
What are the biggest challenges or opportunities in your field right now?
Ivy shared that her biggest challenge in her field right now is visibility and getting in front of the people she has been called to serve. She believes that Influential Woman is the perfect opportunity to broaden her landscape.
What values are most important to you in your work and personal life?
Ivy shared her journey of overcoming childhood trauma and how she decided to share her story after a divine encounter in 2020, which led to plans for a children's book series. Ivy's faith has kept her rooted and grounded as she continues to serve others as a life coach. She discussed her extensive background in ministry, professional experience in insurance and education, and her certifications in life coaching, mental health coaching, and trauma-informed coaching. The conversation touched on her personal experiences as a former childcare provider and her current work in ministry, focusing on empowering women.