Influential Woman · Behavioral Health
Jaala Dickens
CEO, Reins & Roots Behavioral Therapy
Granbury, TX 76048
Her Story
About Jaala
Jaala Dickens is a passionate human resources and behavioral health leader serving as the Chief Executive Officer of Reins & Roots Behavioral Therapy. With a background in psychology and more than seven years of experience in behavioral health, she combines strategic leadership with a genuine commitment to helping people thrive. Her expertise lies in aligning talent strategies with organizational goals, developing high-performing teams, and cultivating workplace cultures where employees and clients can flourish. Known for her relational and compassionate leadership style, Jaala leverages both her professional expertise and personal experiences to build organizations centered on connection, growth, and purpose. Jaala's journey into behavioral health is deeply personal. As a single mother while attending college, she navigated significant challenges that shaped her leadership philosophy and strengthened her commitment to serving others. Her desire to raise her son to be compassionate, resilient, and well-rounded inspired a career dedicated to helping individuals and families overcome obstacles. She strives to be a source of hope and stability in high-stress environments, drawing on her ability to connect with people from diverse backgrounds—including single parents, caregivers, and underserved communities with empathy, authenticity, and understanding.
She attributes her success first and foremost to God. Through every season of life, her faith has been the foundation that gave her the courage to pursue opportunities that once felt out of reach. She is especially grateful for the unwavering prayers and encouragement of her grandmother, Darlene, whose steadfast belief in her carried her through the challenges of single motherhood while building an executive career. Jaala also credits her parents for instilling in her the values of excellence, hard work, and selflessness, which continue to shape the way she leads and serves others. Along the way, mentors such as Andrea Carter, a partner at Ernst & Young, and Tyler Moore have played influential roles in her leadership journey, demonstrating the importance of leading with integrity, vision, and confidence.
Rising to executive leadership at a young age, Jaala has earned a reputation for building strong relationships, resolving complex challenges, and bridging the gap between clinical excellence and operational success. Her collaborative approach fosters trust, strengthens teams, and creates environments where both employees and the individuals they serve can flourish. As CEO and co-founder of Reins & Roots Behavioral Therapy, alongside Chief Clinical Officer and co-founder Courtney Williams, M.A., BCBA, LBA, Jaala is helping children and families take the reins of their journey through meaningful connection, real-life learning, and the healing influence of nature. Guided by the organization's mission-Rooted in Care. Guided by Connection. Ready for Real Life.-she is committed to making ABA therapy feel more natural, family-centered, and accessible, creating opportunities for children and families to grow together both at home and in their communities.
Inspired by the memory of a childhood friend lost to mental health challenges, Jaala is passionate about advancing mental health awareness and supporting those who dedicate their lives to helping others. Outside of her professional life, she enjoys spending time with her husband and children, living on a scenic lake, and embracing a homesteading lifestyle that reflects her appreciation for nature, faith, and meaningful connection. Through her leadership, mentorship, and advocacy, Jaala continues to make a lasting impact on the behavioral health community, demonstrating an unwavering commitment to helping children, strengthening families, and creating workplaces where people excel.
Her Interview
Ten minutes with Jaala
01What do you attribute your success to?
I attribute my success first and foremost to God. Statistically, I wasn't supposed to make it. There were many moments when the odds were against me, but my faith gave me the confidence to walk into rooms I never imagined I'd be in. I truly believe my journey has been carried by God's grace and the prayers of those who believed in me long before I believed in myself. My grandmother, Darlene, played an extraordinary role in that journey. Her prayers, encouragement, and unwavering faith carried me through some of the most challenging seasons of my life, especially as I navigated single motherhood while building my career as an executive. She constantly reminded me that God had a purpose for my life, and I believe her faithful prayers helped lead me to where I am today. I'm also incredibly grateful to my parents for instilling in me the values of integrity, hard work, and serving others from a young age. Those values have shaped both my leadership and my life. I've also been blessed with mentors who challenged me to dream bigger. Andrea Carter, a partner at Ernst & Young, showed me that it was possible to lead with excellence while raising a family, giving me a powerful example of the kind of leader and mother I wanted to become. Tyler Moore, former CEO of Apara Autism Centers, was one of the first people to see leadership potential in me. He once told me, "You're going to be a CEO one day." At the time, I didn't believe him, but his confidence in me gave me the courage to pursue opportunities that once felt impossible. Looking back, my success has never been the result of one opportunity or one person. It is the product of God's faithfulness, my family's love, my grandmother Darlene's prayers, and mentors who saw my potential before I could see it myself.
02What’s the best career advice you’ve ever received?
The best career advice I ever received was this: If you're making other people more successful than you are, you're winning. Throughout my career, I've had the privilege of mentoring and coaching people who have become visionary leaders, successful entrepreneurs, executives, founders, and powerhouses of innovation in their respective fields.
To me, that's what leadership is all about. It's not measured by the title you hold, but by the lives you impact and the opportunities you create for others. Leadership is about investing in people, believing in their potential, and helping them become the best version of themselves.
03What advice would you give to young women entering your industry?
Never underestimate the power of genuine connection and relationships. Throughout my career, I treated everyone with the same level of respect—from the janitor to the director-because every person matters. Looking back, those relationships became one of the greatest investments I ever made. The connections I built were what got me through the door. Every opportunity I received came through someone who knew me, trusted me, and was willing to recommend me. Time after time, I walked into interviews hearing, "Someone spoke highly of you," or "We were told you'd be a great fit." Those relationships created opportunities long before my résumé ever did. But while connection opened the door, talent, hard work, and consistency are what kept me there. At every stop in my career, I focused on learning, delivering results, and building meaningful relationships with the people around me. Each experience and every valuable connection helped shape me into the leader I am today. Your ability to connect with people is a superpower. When you combine authentic relationships with strong work ethic and a commitment to growth, you create opportunities that can change the course of your career.
04What are the biggest challenges or opportunities in your field right now?
I think one of the biggest challenges organizations face today is balancing rising costs with taking care of their people. Inflation has affected everyone, and employees are feeling it through childcare, healthcare, housing, and everyday living expenses. As leaders, we have an opportunity to build workplaces that are more people-centered. I'm especially passionate about supporting working parents, particularly mothers. Building a family shouldn't come at the expense of your career. Personally, I've never had a true maternity leave. I've had three children, with another on the way, and each time I returned to work within just a few weeks because that's what was financially necessary. I know firsthand how difficult it can be to balance a career and family. I'm also passionate about making essential services more accessible to families in rural and underserved communities. Too often, where a family lives determines the care they can receive. Every family deserves access to high-quality services close to home. I think that's why we're seeing so many talented professionals pursue entrepreneurship. People want the opportunity to build organizations that reflect their values. For me, success means creating a workplace where employees feel supported and valued while ensuring families have greater access to the care and resources they deserve.
05What values are most important to you in your work and personal life?
My faith means everything to me. It shapes the way I lead, the way I serve others, and the decisions I make every day. Alongside that, integrity is one of my core values. I believe in doing the right thing, even when it's difficult or no one is watching. Transparency is equally important to me. I believe people deserve honesty, even when the conversations are hard. When we're open and transparent, we build trust, strengthen relationships, and empower people to make the best decisions for themselves. I truly believe that when you lead with faith, integrity, and transparency, you can navigate even the most challenging conversations with respect and confidence.
Join Influential Women and start making an impact. Register now.