Jaci Turner

Co-Founder and CEO
Emotion-First AI, Inc
Broomfield, CO 80023

Jaci Turner began her professional journey in the banking industry, where she quickly advanced from a part-time teller to managing her own branch within just nine months. Throughout her banking career, she became known for her exceptional communication skills, often helping colleagues craft clear and professional messages. Despite consistently stellar performance, Jaci faced age-related barriers to reaching the C-suite, prompting her to pivot toward her lifelong passion for writing and language.

Leveraging her expertise in language and communication, Jaci founded Emotion-First AI, Inc, where she developed a proprietary approach that adds emotional resonance to AI-generated language while maintaining crucial oversight at the decision boundary. Her platform, Go Ask Simon™, operates as a post-generation governance layer, ensuring AI outputs preserve human authority, enforce restraint, and align with human values before reaching end users. With two patents pending and innovative methods spanning multiple categories, Jaci is transforming AI governance into actionable infrastructure for regulated, brand-sensitive, and high-consequence environments.

Jaci’s work reflects her deep commitment to human-centered design and ethical technology. She focuses on preventing subtle systemic failures in AI—overconfident language, inappropriate escalation, and simulated empathy that overrides judgment—while enabling organizations to maintain trust and accountability. Above all, she remains motivated by the power of words to connect people, often hearing from users that she has “put words to what they’ve been feeling.” Jaci’s journey exemplifies resilience, innovation, and a dedication to making technology more human and responsible.

• Northern Illinois University- B.S.

Q

What do you attribute your success to?

Having the right people come into my life at the right time has been absolutely crucial to my success. My husband, who is a scientist, has been my rock throughout this journey - he was the first person to ever tell me 'I like how you think' and 'I like how you write,' which gave me the confidence to finally share my voice without fear after years of being told no one wanted to hear what I had to say. His support, both emotional and practical, has allowed me to pursue this business even during uncertain times. Beyond my husband, I met someone on LinkedIn who became my strategic advisor and recognized something in me, challenging me to build out my ideas and then helping me figure out how to market and grow what I had created. I knew early on that I had something special with my method - my mind works in a way where I'm already 10 steps ahead because I've worked out how things will function - but it took time for people to catch up to what I was talking about because it was so different from what anyone else was discussing. So while the journey has been fast when you think about it, it's really been about having my husband's unwavering support and the right advisor arriving at exactly the right moment to help me get to where I am now.

Q

What’s the best career advice you’ve ever received?

The best career advice I’ve ever received came from my husband, who kept saying, “I like how you think,” which restored my confidence and encouraged me to pursue my writing and ideas.

Q

What advice would you give to young women entering your industry?

My advice to young women entering this industry is to never let anyone discourage you from pursuing your ideas—network, promote yourself, support other women, and focus on collaboration rather than being transactional.

Q

What are the biggest challenges or opportunities in your field right now?

The biggest challenge in my field is overcoming perceptions tied to age or prior corporate roles while convincing stakeholders of the value in a new category of product. The greatest opportunity lies in the growing demand for tools that add guardrails, governance, and human-readability to AI outputs, complementing existing safety efforts at the human-review/API boundary.

Q

What values are most important to you in your work and personal life?

The values most important to me are clarity in communication, human-centered design, empowering women, and upholding integrity and governance in AI. These guide both my professional decisions and personal interactions.

Locations

Emotion-First AI, Inc

Broomfield, CO 80023

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