Her Story
About Jackie
Jackie CassisMayer has spent 22 years in the consumer product goods industry. She earned a marketing degree from Boston College as an undergraduate and later received her MBA from Babson College. Her career includes notable experiences such as a sale at Counterculture Coffee and working at KIND through the Mars acquisition, along with multiple product launches. She enjoys the tangible nature of CPG, particularly mission-driven products focused on sustainability and ethical practices. As a team leader, she focuses on developing and coaching her team while working cross-functionally with marketing, finance, and operations. Jackie attributes her success to a continuous learning mindset, especially regarding new tools like AI. She advises not letting perfection get in the way of progress and encourages young women to build an analytical base while being crisp communicators. She values transparency and work-life integration over strict balance.
Her Interview
Ten minutes with Jackie
01What do you attribute your success to?
I think that one definitely has to do with just a continuous learning mindset, right? So, you know, always looking to learn more, to learn new points of view to learn, you know, new tools, right? Especially right now, right, with AI and how you just can continue to learn and grow and adapt, I think, is really important.
02What’s the best career advice you’ve ever received?
I think that, you know, one of my favorite pieces of advice, and one that I continue to say to people, is not to let perfection get in the way of progress. So I really like that one, just to continue to you know, sometimes you just gotta start, and then Figure it out as you go. Pivot, right, and you continue to move forward. Which may look different than where you started.
03What advice would you give to young women entering your industry?
I would really give advice in terms of, you know, how to continue to be your authentic self, right? I think that really building an analytical base is super important. But then also being able to be a clear, crisp communicator. I think specifically for women, right? You know, whether or not we believe it, but sometimes, right, we tend to ramble or say too much, so really working on being, I think, a crisp, concise communicator is super important for women at this point.
04What are the biggest challenges or opportunities in your field right now?
One of the opportunities and the challenge is how we continue to understand and then leverage AI, artificial intelligence, right? So, how can we do that in a way that, you know, continues to add value, right, and not necessarily remove the human element. You don't need AI to write an email for you, but maybe you need AI to synthesize a data set for you, right? So how can you use it the right way in order to, you know, become more efficient versus less human.
05What values are most important to you in your work and personal life?
I think I'm a very direct person, so I definitely value transparency, at work and at home, right? I think that transparent communication is really important in order to understand where people are coming from, and also right where you're coming from. For me, also having like work-life integration is really important, right? I don't necessarily believe in balance. I believe that it integrates, right? I talk about work, you know, with my family, and I talk about my family at work. And I think, you know, being able to bring your whole self to work and bring your whole self home is very important.
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