Jacqueline Chang
Jacqueline Chang is a seasoned professional with over 20 years of experience in the apparel, accessories, and general merchandise sectors. She has built her career across multiple disciplines, including strategy, category management, retail, buying and merchandising, licensing, brand management, marketing, and account management. Known for thriving in autonomous roles, Jacqueline enjoys tackling complex growth and development projects while leading teams to deliver measurable results. Her career is marked by a consistent focus on both product excellence and people development, making her a trusted leader in her field.
Currently, Jacqueline serves as the Director of Gifting & Uniforms for the FIFA World Cup 2026™ Official Hospitality program with On Location, overseeing operations across 16 stadiums in Canada, Mexico, and the United States. She previously held key roles in licensing and retail management for FIFA World Cup 2026™, as well as the FIFA Women’s World Cup 2023™ in Australia and New Zealand, demonstrating her ability to manage high-profile global sports events. Throughout her career, she has successfully led category management initiatives, merchandising strategies, and brand partnerships, consistently combining strategic vision with operational excellence.
Jacqueline holds a Bachelor of Commerce in Accounting and Finance from Monash University and completed a Grand Diplome in French Cuisine at Le Cordon Bleu Culinary Institute. Her multifaceted education, coupled with extensive professional experience, underpins her deep expertise in global event operations, licensing, and merchandising. Passionate about creating world-class experiences, Jacqueline continues to set the standard for leadership in sports, retail, and event management.
• Certificate III in Commercial Cookery
• Monash University- B.Com.
• Le Cordon Bleu Culinary Institute
What do you attribute your success to?
I attribute my success to continuous learning and adaptability, drawing on diverse experiences—from studying accounting and finance to mastering culinary arts—and learning from mentors like Annalena Buchwalter at FIFA, who modeled resilience and calm under pressure.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are family and music, which guide how I engage with my community and balance my professional commitments.