Jacqueline Reeves
Jacqueline Reeves, CMP, is a seasoned events professional and the Director of Global and Corporate Events at Brivo, where she leads a growing team responsible for planning and executing corporate and global events, executive programs, and industry summits. With over a decade of leadership experience, Jacqueline specializes in event strategy, operational excellence, and team development, consistently delivering high-quality experiences that engage stakeholders and drive business results. Trained as an economist, Jacqueline began her career at the Bureau of Labor Statistics before transitioning into event planning within the financial sector—a pivot that launched her path in corporate, fundraising, and third-party events. She has since managed large-scale conferences, incentive trips, tradeshows, and internal programs, leveraging her expertise in CRM systems, event management tools, budgeting, and sponsorship management. A Certified Meeting Professional and ordained minister, Jacqueline is passionate about mentorship, talent development, and fostering collaborative, high-performing teams. Outside of her professional work, she volunteers with student initiatives and educational programs, reflecting her commitment to community engagement and social impact.
• Brivo Technical Certification
• The Ohio State University
• MPI
• The Ohio State University Alumni Association of Washington, DC
• St. Albert the Great PTO Chair
What do you attribute your success to?
I attribute my success to a strong focus on process, collaboration, and working effectively across departments and leadership levels. I’ve learned the importance of “managing up,” engaging key stakeholders early, and building clear systems that support execution at scale. My analytical background also helps me bring structure, clarity, and strategic thinking to the fast-moving and often complex world of global event planning.
What’s the best career advice you’ve ever received?
The best career advice I’ve received is to seek out mentors and learn from those around you. Throughout my career, I’ve been shaped by leaders and colleagues who modeled strong leadership, cross-functional collaboration, and strategic thinking, and I’ve found that having guidance and examples to follow can make all the difference in navigating a complex corporate environment.
What advice would you give to young women entering your industry?
My advice to young women entering event planning is to seek mentors early and build leadership skills alongside your technical expertise. Events are often undervalued, so it’s important to confidently advocate for the strategic impact your work has on organizational culture and business outcomes. Look for guidance both inside and outside the industry, be intentional about the kind of leader you want to be, manage time wisely, and learn from leaders across different fields.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in event planning is that the strategic and leadership aspects of the role are often underestimated. Managing global events across growing teams and shifting business priorities adds further complexity. At the same time, there’s a huge opportunity to elevate events as a strategic function—using them to drive connection, strengthen culture, and align business goals on a global scale.
What values are most important to you in your work and personal life?
I value collaboration, intentional leadership, and balance. In my work, I prioritize respect for cross-functional partnerships, clear communication, and shared ownership to achieve strong outcomes. Outside of work, I focus on personal growth and balance—whether it’s learning to play the piano or carving out time for my interests—which helps me stay energized and maintain perspective in a demanding leadership role.