Her Story
About Jacqueline
Jacqueline Mulvey-Shumack is the Marketing Director at Shadowbox Design Management in Hicksville, New York, where she has built a distinguished career spanning more than 15 years. She leads the company's marketing strategy, overseeing brand development, content creation, website management, search engine optimization (SEO), social media marketing, and digital communications. Beginning her career in event production and client relations, she steadily advanced into marketing leadership while developing expertise in creating integrated campaigns that strengthen brand visibility and drive business growth. In addition to her corporate leadership role, she is the founder of JS Social Media & Marketing, a boutique agency dedicated to helping small businesses build authentic online brands through strategic marketing and content development.
Jacqueline earned her bachelor's degree in Liberal Studies with concentrations in History, Political Science, and Latin American Studies from Flagler College. Her professional journey reflects a successful transition from event planning and production into digital marketing, combining creative storytelling with strategic planning and technical expertise. Throughout her career, she has managed marketing initiatives for live event production, developed websites, executed SEO strategies, created compelling digital content, and cultivated long-term client relationships. Her diverse background enables her to bridge creative vision with practical business objectives while delivering measurable marketing results.
Beyond her professional responsibilities, Jacqueline remains actively involved in her community and industry. She is a member of the International Live Events Association (ILEA) New York Metro Chapter and supports organizations including Drive Fore Success, the Greenlawn Civic Association, and 100 Women Who Care About Long Island through marketing, community outreach, and fundraising initiatives. She believes long-term success comes from embracing change, trusting one's instincts, and remaining adaptable in an industry shaped by evolving technology, social media, and artificial intelligence. She encourages emerging professionals to pursue continuous learning, remain authentic, and confidently adapt to new opportunities while maintaining a healthy balance between their professional and personal lives.
Her Interview
Ten minutes with Jacqueline
01What do you attribute your success to?
I attribute my success to my ability to adapt, trust my instincts, and embrace change throughout every stage of my career. Remaining open to new opportunities, continuously learning, and staying authentic have allowed me to grow professionally while balancing my career, business, and family responsibilities.
02What advice would you give to young women entering your industry?
I would encourage young women to trust their instincts and have confidence in their abilities. Be willing to pivot as life evolves, embrace change, and continue learning as the marketing landscape develops. Stay current with emerging technologies, including artificial intelligence and changing social media platforms, while remaining authentic and maintaining a healthy work-life balance.
03What are the biggest challenges or opportunities in your field right now?
One of the greatest challenges in marketing is keeping pace with the industry's constant evolution, particularly changing social media algorithms and the rapid advancement of artificial intelligence. While AI presents concerns about automation and job disruption, it also creates exciting opportunities to improve efficiency, enhance creativity, and better serve clients. Success requires continuous learning, adaptability, and the ability to leverage new technologies strategically.
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