Jami Farid, VP of Digital Sales & Marketing on Influential Women

Influential Woman · media, advertising, sales

Jami Farid

VP of Digital Sales & Marketing, Gen Media Partners

New York, NY 10165

Certifications · Degrees · Memberships

Degree Columbia College Chicago Master of Arts (M.A.) Degree Arts Degree Entertainment Degree and Media Management 1993 - 1995

Her Story

About Jami

Meet a dynamic force in the advertising and media landscape - a seasoned professional who has masterfully shaped the industry for over two decades. As the current VP of Digital Sales & Marketing, this innovative leader expertly navigates the complex world of digital advertising, crafting bespoke campaigns that span digital audio, display, OTT, and DOOH platforms for both national and local clients.

With an exceptional talent for audience targeting and a proven track record of success, their expertise extends far beyond traditional advertising boundaries. During their impactful tenure as a Senior AE at iHeartMedia, they orchestrated comprehensive media strategies across 900+ radio stations nationwide, seamlessly blending streaming and digital campaigns with personalized endorsements and event sponsorships.

Their remarkable 20-year journey at Comcast Spotlight showcases their leadership prowess, where they excelled as a Local Sales Manager in the vibrant West Palm Beach/Miami market, mentoring and elevating a team of eight Account Executives to new heights. In the dynamic Chicago market, they demonstrated their versatility by successfully managing an impressive portfolio of local, regional, and national accounts, working directly with clients and prestigious advertising agencies across the country.

What truly sets them apart is their passionate approach to client education, particularly in demonstrating how the powerful combination of TV and online campaigns can create lasting emotional connections with local audiences. Their career spans the entire media spectrum, driven by an unwavering commitment to relationship building and an authentic passion for media sales.

This media maven continues to push boundaries and evolve with the industry, maintaining their position at the forefront of advertising innovation while nurturing the meaningful client relationships that have been the cornerstone of their success.

Join Influential Women and start making an impact. Register now.