Jana Cudiamat
Jana Cudiamat is a global brand marketing and partnerships executive with over 13 years of experience connecting fashion, lifestyle, and tech brands to Gen Z and Millennial audiences. She has held leadership roles at companies such as Cash App, Hypebeast, and HBO, where she has led high-impact campaigns across three continents, contributing to over $100 million in revenue growth. Known for her ability to turn cultural relevance into scalable business strategy, Jana has spearheaded cross-functional teams of 40+ and delivered multi-channel marketing efforts that drive both consumer engagement and brand loyalty.
Through her consultancy, Cudi Projects LLC, Jana works with early-stage startups and Fortune 500 companies to shape go-to-market strategies, broker brand partnerships, and amplify executive visibility. She has secured major deals with global brands like Mastercard, Dion Lee, and Marvel, and has been recognized for campaigns that have reached hundreds of millions worldwide—including a FIFA World Cup initiative and a viral Naomi Osaka partnership. Jana’s operational rigor is matched by her creative agility, with one standout project delivering 7,000 campaign assets in a single month.
A New York City native, Jana holds a BBA in Marketing and Economics from Pace University and completed specialized media studies at the University of Westminster in the UK. She’s a frequent guest speaker at industry events and universities, including GDS Marketing Summit and Pace’s Lubin School of Business. Named a “Mover & Shaker” by Campaign US, she continues to shape the future of brand storytelling—where culture, commerce, and community intersect.
• Excel for Marketers
• University of Westminster
• Pace University
• New York City Football Club (NYCFC)
• University of Portland
What do you attribute your success to?
I attribute my success to a deep curiosity and a willingness to evolve across industries. I started by interning at iconic record labels like Def Jam and Jive, which gave me a strong foundation in culture and brand storytelling. Over time, I transitioned into tech—most recently launching a marketing program at Cash App—while building expertise across fashion, lifestyle, and technology. Each step taught me how to connect with audiences in meaningful ways and drive business impact through culturally relevant strategies.
What’s the best career advice you’ve ever received?
The best career advice I’ve received is that no idea is ever truly new—it's all about how you frame it. People often get caught up in chasing innovation for the sake of being different, but sometimes the most effective approach is stepping back and asking, “What actually makes the most sense?” I’ve carried that with me throughout my career. It’s why I prioritize listening closely to clients, understanding their ideas, and then helping translate them into something impactful and practical.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is this: make sure your voice is heard—even if it’s shaking. Don’t be afraid to speak up. You’re in the room for a reason, and your perspective matters. Confidence builds over time, but courage starts with simply showing up and contributing.
What values are most important to you in your work and personal life?
Positivity and self-affirmation are core values I carry both in my personal life and professional work. Practicing affirmations has been a powerful tool in helping me find validation from within, especially in high-pressure environments. I often encourage the women I work with to do the same—it's a small but meaningful way to stay grounded, build confidence, and lead with intention.