Jasmine Edna Guy, Principal on Influential Women
Verified Member

Influential Woman · Human Resources

Jasmine Edna Guy

Principal, Guydelines Consulting Group, LLC

Chicago, IL 60615

21Years experience
11Awards received

Certifications · Degrees · Memberships

Degree University of Illinois Urbana-Champaign - M.Ed. Cert Creating a Culture of Strategy Execution Cert Navigating Employee Relations as an HR Professional Cert How to Think Strategically Cert Facilitating a Collaborative Strategic Planning Session Cert Jodi Glickman on Pitching Yourself (2018) Cert Excel: Data Storytelling for Beginners Cert Data Storytelling Mistakes to Avoid Cert +40 Additional Certificates Cert Honored Listee License License No. 4104e0787b224220bc64c473c805af551be5f8deecdd4f37a94cbc3fbbd02cea Member Southside YMCA Advisory Council (chair) Member Margaret's Village (board) Member Urban League Member National Diversity Council Member NAAAHR Member Chicago Park District Member National Association of Professional Women Member Delta Sigma Theta Sorority, Inc. Member National Council of Negro Women, Inc.

Her Story

About Jasmine

Jasmine E. Guy is a People & Culture Executive, strategic advisor, and Principal of Guydelines Consulting Group, LLC, with 20+ years of experience helping organizations align people, culture, and strategy to strengthen performance and organizational effectiveness. Her expertise spans human resources strategy, organizational development, workforce planning, talent management, employee experience, leadership development, culture transformation, and diversity, equity and inclusion.


Through Guydelines Consulting Group, Jasmine partners with organizations and senior leaders to solve complex people challenges and build stronger workplaces. She provides fractional Chief Human Resources Officer services, executive and organizational advisory support, culture and employee experience strategy, leadership development, workforce planning, career transition services, and customized learning experiences. Her approach combines strategic thinking with practical execution, helping leaders translate organizational priorities into sustainable people practices and measurable results.


Jasmine’s career spans corporate, professional services, nonprofit, education, consulting, and public-sector environments. She previously served as Vice President of Diversity, Equity and Inclusion at CCS Fundraising and has held leadership roles within the Chicago Fire Department focused on workforce strategy, organizational equity, community engagement, and talent pipelines. Earlier experience in legal and professional services further shaped her ability to advise leaders, navigate organizational complexity, and connect people strategy to business objectives.


Beyond her executive and consulting work, Jasmine is deeply engaged in leadership, education, and community service. She serves as Chair of the South Side YMCA Advisory Council and has contributed her expertise through nonprofit board service, teaching, mentoring, speaking, and professional associations. Her commitment to developing people and expanding opportunity spans every dimension of her career.


Jasmine has been recognized among the Top 50 Women Leaders of Illinois, as a Chicago Defender Woman of Excellence, and among Business Elite’s 40 Under 40. She holds a Master of Education in Human Resources Development from the University of Illinois Urbana-Champaign and bachelor’s degrees in Psychology and English from Spelman College.


Her leadership philosophy is grounded in a simple principle: people strategy is business strategy. She believes organizations achieve stronger and more sustainable results when they intentionally invest in their people, equip leaders to lead effectively, and create cultures where talent and organizational performance can thrive together.

Her Interview

Ten minutes with Jasmine

01What do you attribute your success to?

I attribute my success to my village - my parents and family who have always been supportive, my group of mentors who I call my board of directors, a thirst for lifelong learning, understanding my transferable skills, and never giving up. I always adapt and overcome obstacles to continue growing and moving forward.

02What’s the best career advice you’ve ever received?

The best career advice I have ever received is: Do not wait for a title to lead.


Leadership is demonstrated through the problems you solve, the people you develop, and the courage you show when advocating for necessary change. Throughout my career, this advice has encouraged me to step forward, contribute beyond the boundaries of my job description, and build solutions that strengthen both people and organizations.


It has also taught me that career advancement is not solely about pursuing the next position. It is about consistently expanding your capacity, cultivating meaningful relationships, and producing results that make your readiness for greater responsibility undeniable. Titles may provide authority, but credibility, influence, and impact are earned long before the promotion arrives.

03What advice would you give to young women entering your industry?

My advice to young women entering the human resources profession is to remain curious and always be eager to learn something new. HR is constantly evolving in response to changes in the workforce, technology, employment law, organizational culture, and employee expectations. The professionals who remain effective are those who commit to continuous growth.


Invest in your own professional development by reading industry publications, attending conferences and workshops, joining professional associations, pursuing relevant certifications, and building relationships with professionals whose experiences differ from your own. Volunteer for special projects and assignments that stretch your capabilities, increase your visibility, and expose you to areas beyond your formal responsibilities.


Do not wait for an employer to create every development opportunity for you. Take ownership of your career, stay informed about emerging trends, and intentionally build a broad skill set. The knowledge, relationships, and experiences you cultivate today will prepare you to lead with confidence and credibility tomorrow.

04What are the biggest challenges or opportunities in your field right now?

One of the greatest challenges—and opportunities—in human resources today is the rapidly changing nature of work. As economic conditions, technology, and organizational needs evolve, many employers are experiencing a growing disconnect between the skills they need and the capabilities readily available in the workforce.


Professionals must be prepared to continuously upskill, reskill, and reposition themselves in response to emerging market demands. At the same time, layoffs and organizational restructuring have increased competition for available roles, making it more important for candidates to clearly articulate their transferable skills and demonstrate how their experience can create value in a new environment.


This presents a significant opportunity for human resources leaders. We must help organizations move beyond traditional credentials and job titles to embrace skills-based hiring, workforce development, internal mobility, and more intentional talent pipelines. HR can play a pivotal role in helping individuals recognize their potential while ensuring organizations have the adaptable, future-ready workforce needed to remain competitive.

05What values are most important to you in your work and personal life?

The values most important to me in both my professional and personal life are purpose, authenticity, service, equity, and continuous growth. I believe meaningful leadership begins with understanding why the work matters, remaining true to your principles, and using your influence to create opportunities for others.


Whether I am strengthening public safety initiatives, mentoring emerging leaders, advancing equitable workplaces, or building partnerships throughout Chicago, my goal is always to leave every organization and community stronger than I found it. I value relationships built on trust, accountability, respect, and a genuine commitment to serving others.


I also believe long-term success requires persistence, lifelong learning, and the ability to adapt to change. My family, mentors, and professional community have played an important role in my development, reinforcing my belief that no one succeeds alone. As I look toward the future, I remain committed to leading with courage, compassion, and integrity while creating lasting impact for the people and communities I serve.

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