Her Story
About Jasmine
Jasmine Panah is a Director of Sales and Business Development at AWR Group Inc., specializing in facade restoration, structural repair, waterproofing, roofing, and exterior maintenance projects throughout the New York and New Jersey markets. With nine years of experience spanning real estate, property management, and business development, and four years focused specifically in construction, she builds strategic relationships with building owners, property managers, engineers, and asset stakeholders to support complex renovation and building preservation projects. Throughout her career, Jasmine has demonstrated expertise in sales leadership, relationship-driven business development, and market expansion. Before joining AWR Group, she served as Head of Business Development for roofing and construction companies and previously led sales initiatives for airport operations at the Port Authority, where her achievements included expanding customer reach, being featured in a newsletter, and receiving the 2021 Women Leadership Excellence Award. She has also been recognized through three consecutive nominations for Women in Construction and has shared her industry experience as a speaker and mentor for students across colleges in New York and New Jersey. Jasmine holds a Bachelor’s degree in Business and Marketing from Berkeley College and has earned certifications including OSHA 30-Hour Construction and facility management credentials. She is actively involved with professional organizations such as the Building Owners and Managers Association (BOMA) of New Jersey, the International Facility Management Association (IFMA) of New Jersey, the International Institute of Building Enclosure Consultants (IBEC) Metro New York, and the Women in Construction New Jersey chapter. Passionate about empowering women in the construction industry, Jasmine credits her success to humility, continuous learning, and perseverance, while encouraging others to pursue their goals with confidence and passion. She also contributes to her community through volunteer work with Habitat for Humanity. Jasmine also serves as the Partnership Manager for TK Real Estate Group in New Jersey. You can visit their website at www.tkregroupinc.com.
Her Interview
Ten minutes with Jasmine
01What do you attribute your success to?
I attribute my success to staying humble, continuously learning, and understanding the person I strive not to become. Those experiences have motivated me to work harder, stay focused, and remain committed to achieving the goals and values that define who I want to be.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to pursue what you love. I believe that when you are genuinely passionate about your work, it no longer feels like a job—it becomes something you do with purpose, dedication, and love. Also, be a little delusional!
03What advice would you give to young women entering your industry?
My advice to young women entering my industry is to believe in themselves and never let anyone convince them that they cannot achieve their goals. With determination, confidence, and perseverance, they have the ability to overcome challenges and accomplish anything they set their minds to.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is being a woman in a traditionally male-dominated industry. I see it as an opportunity to inspire more women to pursue careers in construction and help create a more inclusive future.
05What values are most important to you in your work and personal life?
The values most important to me are trusting myself, believing in my vision, and always being willing to help others. I believe confidence, purpose, and kindness are essential in both my work and personal life.
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