Jayme Heffler, Director of Product Marketing on Influential Women

Influential Woman · e-learning

Jayme Heffler

Director of Product Marketing, VitalSource

Raleigh, NC 27601

6Awards received

Certifications · Degrees · Memberships

Degree University at Albany BA Degree Political Science 1991 - 1995

Her Story

About Jayme

With a remarkable 25-year journey in sales and marketing, this dynamic professional has consistently demonstrated excellence in transforming business outcomes and developing top-tier talent. As a strategic leader, they have masterfully orchestrated go-to-market strategies, refined product positioning, and built award-winning teams that have generated millions in revenue for their employers.

Their exceptional track record speaks volumes, having earned 18 prestigious sales awards spanning institutional sales, momentum, leadership, and channel growth. As the #1 Sales Representative in the Northeast Region, they've consistently shattered sales targets and forged invaluable partnerships with key accounts. Perhaps most impressively, their talent for developing others has resulted in an extraordinary 70% of their new hires achieving "Rookie of the Year" status.

Armed with Predictive Index certification for sales talent testing, they've demonstrated an uncanny ability to build winning teams. Their remarkable 95% success rate in securing prospect meetings showcases their exceptional relationship-building capabilities, earning recognition from senior leadership for cultivating strong, profitable customer partnerships.

At their core, they embody the spirit of a passionate, collaborative leader who thrives on coaching and team development. Their leadership philosophy centers on nurturing sales and marketing talent into industry superstars. When working with clients, they excel at challenging conventional thinking and inspiring innovative business solutions.

Their expertise spans crucial business domains including GTM Strategy, Product Marketing, Sales Enablement (DAM), Sales Training, Negotiation, Strategic Selling, and Team and Talent Development. This comprehensive skill set, combined with their proven track record, makes them a transformative force in sales and marketing leadership.

Join Influential Women and start making an impact. Register now.