Jayne Barton
Jayne Barton is a senior living executive, brand development strategist, and operational leader with more than 25 years of experience across private duty, assisted living, and memory care. Currently serving as a Franchise Business Consultant with Seniors Helping Seniors, she coaches and supports more than 70 franchise partners nationwide, providing guidance on operations, compliance, hiring, budgeting, leadership, and sustainable growth. Jayne is widely recognized for aligning business performance with compassionate, person-centered care that allows seniors to live safely and independently at home. Throughout her career, Jayne has held executive leadership roles including Vice President of Operations and Marketing at Premier Senior Living, Regional Director of Operations and Sales at First & Main, and Operations Director at Cornerstone Caregiving. She has overseen multi-state portfolios, managed complex licensure requirements, led startup development and occupancy initiatives, and driven brand strategy and P&L performance. She has built and trained high-performing teams, supported more than 100 veterans in her care roster, and mentored dozens of emerging leaders launching their own businesses. Jayne’s passion for senior care was inspired by her mother, who founded the first assisted living and memory care community in their hometown in the 1990s. That legacy continues to guide her commitment to mentorship, training, and operational excellence. A graduate of Wayne State University with a Bachelor of Science in Mortuary Science and Business Management, she also serves as a Board Member for McLaren Health Care and supports organizations such as the Alzheimer’s Association and ALS Association. Recognized as an Influential Women honoree in Michigan, Jayne remains dedicated to helping seniors thrive with dignity while empowering professionals across the senior living industry to grow with integrity and purpose.
• CDP
• Wayne State University - Bachelor's in Mortuary Science
• National Choice Award for Exemplary Achievement in Operations 2024
• Alzheimer's Association
• ALS Association
• McLaren Healthcare Board Member
• Animal Rescue - Rescuing Dogs
• Volunteering - Habitat for Humanity
• Charities -- Bay Area Veteran Golf Committee Chair
• Volunteer Coordinator for Tuscola County Veterans Food Pantries
What do you attribute your success to?
I attribute my success to my Mother, who was my inspiration and is my North Star. She started the very first assisted living and memory care in our hometown back in the 90s, and the passion she instilled in me has helped me create more efficient systems and never give up. I had just started in private duty two months before she passed away unexpectedly, so I've always used her as my guide to keep going and keep moving forward. She taught me that you're here for a reason, and even if people don't choose you, you can help educate them on all the wonderful things that are available. My goal has always been to figure out who I can help become a better version of themselves and help many others along the way. Moving into private duty has helped me redefine success and start fresh in figuring out how to make an impact that is going to be everlasting for not only the person who's receiving the care, but the adult children or relatives that can see how happy and meaningful life can be in the final years.
What’s the best career advice you’ve ever received?
Encourage and support others, lead by example, be open to try new things. No doesn't mean the door is closed, you just have to show people the value you can bring to them and how you can better their lives.
What advice would you give to young women entering your industry?
Voice your opinion, be a team player, never give up. Always be an advocate for others.
What are the biggest challenges or opportunities in your field right now?
Compliance is key, making sure you are growing your business while remaining compliant is one of the most important things to do. Value your own time and put a dollar value on it to make sure you are able to spend your time wisely.
What values are most important to you in your work and personal life?
The most important value to me is making a meaningful impact in people's lives. I believe you're here for a reason, and even if people don't choose you, you can help educate them. I've learned to never give up and to keep moving forward. My goal has always been to help people become a better version of themselves and help many others along the way. I want to help seniors have meaningful relationships and see how happy and meaningful life can be in their final years. I also value helping people at the most difficult time of their life, which is making decisions about their care and living situation. Training and mentoring others is incredibly important to me because I love helping people become successful and grow as true leaders in their communities.
Locations
Seniors Helping Seniors
Fostoria, MI 48435