Jazzelle Castillo
Jazzelle Castillo is an undergraduate student at California State University, Long Beach, pursuing a Bachelor of Science in International Marketing (Class of 2028) with a Political Science minor on an accelerated academic track. A first-generation Latina from the Los Angeles Metropolitan Area, she is driven by a global perspective on business shaped by both her personal background and a strong interest in international markets. She is currently exploring marketing through an analytics-focused lens, with aspirations of building a career that bridges business strategy and global consumer insight.
At CSULB, Jazzelle is highly engaged in professional and leadership development. She serves as a Representative Member of the American Marketing Association (AMA) Long Beach, where she has competed in multiple marketing competitions, contributed to national-level conference events, and helped develop digital content and strategy projects. Her experience also includes involvement in the Society for Advancement of Management as an Events Committee member, an Internal Affairs Intern with the Human Resource Management Association, and active participation in the Hispanic Students Business Association. Additionally, she is currently completing an externship with Beats by Dre focused on consumer behavior and market analysis.
Beyond her academic and organizational involvement, Jazzelle is committed to expanding her global and professional experience through study abroad opportunities in England and Italy. She plans to pursue a graduate degree in Business Analytics or Marketing, with a long-term goal of working in sports and entertainment marketing. Ultimately, she aspires to build her own business or venture within that industry while leveraging her leadership experience, analytical skills, and passion for cross-cultural marketing strategy.
• Marketing Analytics: Setting and Measuring KPIs
• Google Ads Search Certification
• American Marketing Association
• Society for Advancement of Management
• Human Resource Management Association
• Hispanic Students Business Association
What do you attribute your success to?
I attribute my success to my family. As a first-generation Latina, my drive and perseverance are deeply rooted in my grandparents’ immigrant journey and the sacrifices my mother made as a single parent with limited financial resources. Their resilience, determination, and commitment to creating better opportunities for the next generation continue to inspire and guide me in both my personal and professional life.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are family, perseverance, hard work, and gratitude. I strive to stay grounded in the support and lessons from my family, remain persistent in the face of challenges, and approach my responsibilities with discipline and dedication. At the same time, I make a conscious effort to practice gratitude, recognizing the opportunities I’ve been given and the people who have helped shape my journey.
Locations
Extern
Santa Ana, CA 92706