Jen McAllister
Jen McAllister, CPA, is the founder of Rise CPA & Accountants, where she leads a team providing fractional and outsourced accounting services for small businesses ready to level-up beyond mere bookkeeping. Jen and her team help business owners simplify and streamline their financial processes while gaining clear, reliable financial insight to make better business decisions.
With more than 25 years of experience in accounting, controller, and treasury roles across multiple industries, Jen brings both technical expertise and practical business perspective to her clients.
Rise services include: bookkeeping, payroll support, accounts payable and receivable processes, financial reporting, and providing fractional CFO-level guidance.
Jen holds dual Bachelor’s degrees in Accounting and Business Management, an MBA, and is a licensed CPA.
She previously hosted the podcast Ju$t Figure It Out, producing more than 270 episodes featuring candid conversations with entrepreneurs and professionals who navigated significant challenges by maintaining a strong problem-solving mindset.
Through Rise, Jen is passionate about empowering business owners with financial clarity while also creating opportunities to develop women leaders within the accounting profession. Based in Mapleton, Utah, she works with clients nationwide and believes that as her firm grows, so does her ability to support both entrepreneurs and the next generation of women in accounting.
• CPA certification
• Utah Valley University - B.A. in Accounting & Bus. Mgmt.
• Utah Valley University - MBA, Accounting
• Member of the local Chamber of Commerce
• Business Network International
What do you attribute your success to?
I attribute my success to a strong sense of self-belief and a mindset that anything is achievable when you commit yourself fully. By approaching challenges with confidence and determination, I have been able to set ambitious goals, navigate obstacles, and consistently grow both personally and professionally.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to approach every challenge with a positive mindset by asking, “How can I do this?” rather than focusing on limitations. Embracing this perspective has allowed me to tackle complex projects with creativity and confidence—something I practiced extensively while hosting my podcast for a year, producing 270 episodes and helping others overcome challenges along the way.
What advice would you give to young women entering your industry?
My advice to young women entering the accounting industry is to confidently chase their dreams and appreciate the flexibility and opportunities the field offers. This industry allows for meaningful career growth while balancing personal priorities, making it especially well-suited for working mothers who want to build both professional success and a fulfilling life outside of work.
What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities right now is to mix technology with personal human led guidance. Another opportunity is to be able to seamlessly engage with client's nationwide without skipping a beat. A challenge is keeping up with the demand for accountants! I'm always looking for amazing people and talent to join my team.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life integrity and genuine relationships. I believe Rise's core values of collaboration, authenticity and dedication are the foundations for growth and lasting success for our clients as well as for Rise.