Jenn Whittingham, Director of Experience Design and Strategy on Influential Women

Influential Woman · Technology

Jenn Whittingham

Director of Experience Design and Strategy, SUMA Wealth

Phoenix, AZ

1Award received

Certifications · Degrees · Memberships

Degree Arizona State University Degree Engineering

Her Story

About Jenn

I've been in the technology industry for 25 years, starting right out of engineering school where I was one of only two women in the entire program. My career has morphed over the years, but it's been quite a journey - a roller coaster, but a good one. I currently run a design and research team of 35 people, and we serve the entire organization's design and research needs. My typical day starts around 6 a.m. with my morning routine, then I head into the office and work from about 8 a.m. to 5 p.m. My days are filled with back-to-back meetings, checking in with my team, making sure they don't have any questions, and juggling team members across different projects. We've been working on a design system to unify all projects across the organization, and I created a conceptual team that focuses on innovation and new ideas for the business. Once those ideas are vetted with executives and team members, they move into our detailed design track where they become backlogged items with outcomes and metrics attached. We also run an A-B testing team to test ideas before launching, and each designer is part of an Agile team to answer questions and make quick modifications. Beyond the day-to-day operations, I focus on making sure I know what each person's dreams are and how I can help them get there through mentoring, coaching, and removing any roadblocks they face. I also manage relationships with outside vendors. One of my most notable achievements was winning an innovation contest with an onboarding and retention program called From Hire to Retire. I was given a budget and a team to put together the strategy and roadmap. We used AI to help managers balance everything and gave employees a good onboarding experience, which we found led to much longer retention. The AI assisted with busy work while keeping employees engaged, giving managers more time for one-on-ones and the more personal, harder conversations with their employees.

Her Interview

Ten minutes with Jenn

01What do you attribute your success to?

I would say it's my parents and my kids. They have always encouraged me when things got rough. My kids were always my why - I was a single mom, raising them pretty much on my own, and I wanted them to be strong individuals. I wanted to provide for them without them lacking anything, but I also didn't want them to have everything. I wanted them to be strong women as well, so I knew I had to be that for them and show them that versus just talking about it. That was my why - my family always, my parents always encouraging me, being proud of me regardless of how hard it was or the little roller coasters I was going on. And then my kids being that why behind what I was doing.

02What’s the best career advice you’ve ever received?

I think it's to just remain calm, and when people are not being kind or acting in a bad way, to really not take it personally. Look at it factually and understand that they're probably reacting out of something different, whether it is insecurity or maybe they're having a bad day. Just keep your cool, ask questions versus getting upset, and kind of turn the conversation around.

03What advice would you give to young women entering your industry?

It's tough out there, but you can do it. I was one of two women in the entire engineering school when I graduated, and at that time, we had a lot of help and everybody was very nice. I've been in the industry for 25 plus years, and I think you just don't give up. Don't let anyone tell you you can't do it. If you're being ignored or not heard in a room - I've worked at a lot of companies where I was the only woman as well - you've got to stand up for yourself in a good way. Learn how to have your voice, learn how to stand up for yourself, and be strong. I think that's something women struggle with, because you'll either be called bossy or bitchy for being confident. So learning how to balance all of that and stand up for yourself, I think, is really important.

04What are the biggest challenges or opportunities in your field right now?

I think in my 30 years, you see these waves of new technology come in that everybody thinks is going to take over the world, and then for 2 years or so you experiment with it and realize it's good for some things, but not everything. I think we're going through that right now with AI, so kind of riding that wave. Some of the challenges are how you move from an individual contributor into a leader - I think that's a big learning curve, and there's really no one that teaches you it. You get thrown in the deep end and you figure it out, and it would be nice if they had something to help managers, I think that would help organizations a lot. And then probably understanding executive presence now - that it's not necessarily anymore about what you know as much as how you handle yourself and what you say, which has been an interesting thing to figure out as well. Right now, I think it's - I'm in my 50s now, so I would say it's age. I don't want to say it's age, but I almost wonder if I'm hitting that point where I remember when I was younger and looking at older people coming in and thinking if they weren't in the C-suite by now, they don't know everything I know. I sometimes get that feeling as I'm hitting the mid-50s, so I think it's really struggling with how do you navigate that right now.

05What values are most important to you in your work and personal life?

I think trust and your moral compass are probably the two main ones.

Join Influential Women and start making an impact. Register now.