Jenna Spray

Global content marketing and brand communications specialist with experience leading thought leadership, editorial, and multi-channel storytelling across corporate, nonprofit, and hospitality brands. Currently a Senior Content Marketing Specialist at Cushman & Wakefield, supporting global thought leadership campaigns and serving as editor of Built Weekly. Also an AI Fellow with Handshake’s AI MOVE Fellowship, evaluating LLM response quality with a focus on tone of voice for top AI clients. Background includes freelance journalism in Milan for Italian and Italian-American publications, and leading a full digital rebrand for The Alcove Evanston—growing followers by about 25% while managing social strategy, review platforms, media relations, and community partnerships. Holds a B.A. in Journalism and Legal Studies from Northwestern University (honors, 3.9 GPA) and an M.A. in Brand Strategy and Management from Istituto Europeo di Design (107/110), with strengths in editorial leadership, market research, stakeholder management, and communications strategy.