Jennifer Alonso, Director of Sales and Marketing on Influential Women
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Influential Woman · Home Services

Jennifer Alonso

Director of Sales and Marketing, Lowry Doors

Orem, UT 84057

Certifications · Degrees · Memberships

Degree Utah Valley University - BA, Business, Management, Marketing, and Related Support Services

Her Story

About Jennifer

Jennifer Alonso is a seasoned home services sales and marketing leader with more than 12 years of experience driving growth, customer experience, and operational efficiency. She currently serves as Director of Sales & Marketing at Lowry Overhead Doors, a respected family-run company known for its strong reputation and customer-first approach. In her role, she oversees multiple functions across marketing, sales, and systems management, with a strong emphasis on improving speed to lead, strengthening customer communication, and building streamlined processes that support both customers and internal teams.

Much of her current focus is centered on leveraging technology and automation particularly through ServiceTitan to improve responsiveness and service quality. Over the past year and a half, she has been deeply involved in implementing AI-driven workflows and automated communication systems that ensure customers are consistently updated, estimates are followed up on, and scheduling details are clearly communicated without gaps in service. Her earlier career includes work as an accounts manager for an internet company specializing in website development for small businesses, as well as entrepreneurial experience running her own cheer company and launching a gymnastics and cheer program for American Fork City that she led for several years.

Earlier in her career, she spent seven years with The Walt Disney Company, working in roles connected to Disney World and Radio Disney, where she developed a strong foundation in customer service and audience engagement that continues to shape her leadership style today. She holds a degree in marketing from Utah Valley University and remains focused on long-term growth, with a professional goal of helping Lowry Overhead Doors double or triple its revenue over the next five years while mentoring and developing younger team members so they can advance their careers within the organization.

Her Interview

Ten minutes with Jennifer

01What do you attribute your success to?

I really attribute my success to everybody around me, like my family - not only my husband and dear friends, siblings, and parents, but the entire support system I've had. I was very lucky to be raised in a family that talks about lots of things, and I learned from a young age how to debate, not necessarily in a vicious way, but in a healthy and constructive way, which is obviously really important in management. I learned the value of debate, I learned the value of listening, and still knowing how to hold my ground and see my own opinions. So that's always kept me going, and instead of maybe shying into a corner or just rolling with something I knew was wrong, I know how to express what I need. I think it was just the family I was raised in they're all great at conversation and talking about a variety of things, not just one thing. That's something I think people lack now, is just the ability to sit down and just have a conversation with pretty much anyone. I always joke, my grandpa was a salesman, and the big family joke on vacations was 'where's Grandpa?' He would have found some random person to have a conversation with, and we had to try and leave places 30 minutes early just to get Grandpa to actually stop talking and leave. So I guess I inherited that from him.

02What’s the best career advice you’ve ever received?

The best advice I would give myself, and what has guided me, is to keep going - it all works out. There have been so many times in my life where you just wonder, is this next step really the right one? When I took my current role at Lowry Doors, I just took a job as a sales assistant, thinking I don't want to be a salesperson, I'm not a salesperson. But my husband said, you've done a lot of sales in your life - maybe not as a salesy person you thought about it, but you really have, you've been doing it for years. You've got to be in sales if you're going to have your own gym and do all these things. The company where I am had a great reputation for just being a really wonderful, family-run company, and he said, I just think you'll make your mark there, and you should give it a whirl. And yeah, I did, and then here we are. So the advice is to keep going, take that step forward even when you're afraid, and trust that it all works out.

03What advice would you give to young women entering your industry?

I would say trust your gut. If there's an idea or something that you absolutely, truly, truly, truly just cannot get on board with, believe yourself. If you see something like, no, no, that's wrong, that's not okay, or that doesn't make any sense, trust that feeling. But also, at the same time, you have to be willing to accept that just because you don't like it doesn't mean it's not good. But there is this really strong rejection of, oh no, no - so when you feel that real, absolute repulsion to an idea, go with it. I think a lot of times as women, it's very easy for us to be like, oh, well, maybe. No, no, no. If you think you don't like it, and you're like, this is just gonna die and fall horribly flat, go with that. Trust your intuition and don't second-guess yourself when you have that strong gut feeling that something is wrong.

04What values are most important to you in your work and personal life?

One of the things that brought me to Lowry Doors, where I am, is that we do have a shared value. Honestly, integrity is our number one core value at Lowry's, and it's one of mine, too. I really believe in just keeping it real, and being straightforward, and direct, and expressing how you really feel about things, and making sure you're just your true, authentic self with everyone. That's not something you see in sales all the time, so it's important to make sure you're always completely transparent. Having true integrity means that when you have those values, you won't drift from them - things may seem tempting, but you won't drift from those values.

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