Jennifer Finzel, Executive Assistant to CCO on Influential Women

Influential Woman · Banking

Jennifer Finzel

Executive Assistant to CCO, Southside Bank

Fort Worth, TX

1Award received

Certifications · Degrees · Memberships

Degree High School Graduate

Her Story

About Jennifer

I’ve worked in banking, executive support, and operations for over 10 years, and recently stepped into my current role as Executive Assistant to the Chief Credit Officer of a bank earlier this year. My career began in banking, where I spent a decade working for Texas-based institutions and growing from teller to personal banker and universal banker roles before transitioning into executive administration.


Over the years, I’ve also expanded my experience into financial operations and executive support within the life settlements industry, where I gained valuable experience in process improvement, systems management, and organizational operations. Working in a fast-paced environment taught me how to adapt quickly, identify inefficiencies, and help create structure that supports long-term growth and operational success.


I’m naturally driven by problem solving, organization, and process improvement. If I see an opportunity to make something run more efficiently, I want to find a solution and help build it. My role changes daily — from reporting, research, spreadsheets, and data analysis to executive calendar management, communication coordination, and strategic support.


Executive support today is far more than a traditional administrative role. It requires confidentiality, adaptability, operational knowledge, and the ability to gather information, organize it effectively, and help leadership execute at a high level. You become the executive’s right hand and a trusted backbone to the organization.


It’s a career path I genuinely enjoy and one I would highly recommend to others who thrive in fast-paced environments, love problem solving, and take pride in supporting people and operations at a high level.

Her Interview

Ten minutes with Jennifer

01What do you attribute your success to?

I think one of the most important qualities in any role is being open to learning and being someone people can rely on. If people know they can come to you for answers, solutions, or support, that will take you far.

I’ve always been like a sponge when it comes to learning. In a previous executive support role, I learned an entirely new industry from the inside out while helping implement operational improvements, systems enhancements, and process management initiatives.

If I see an opportunity to improve efficiency or solve a problem, I’m going to find a way to make it better. Problem solving and process improvement are truly what I love to do.

02What’s the best career advice you’ve ever received?

One of the best pieces of advice I’ve learned is to not let other people’s opinions determine your path. People may tell you something isn’t the best idea or question the direction you want to take, but at the end of the day, you have to do your research, trust yourself, and go for it.

If I hadn’t taken chances throughout my career, I wouldn’t be where I am today or have the opportunities ahead of me now. Executive support roles, especially, are often misunderstood. It’s no longer the traditional “secretary” role people may picture from decades ago — it’s a dynamic position that requires operational knowledge, adaptability, problem solving, and leadership support at a high level.

I’ve learned that having a positive attitude, staying confident in your goals, and separating your own vision from other people’s perspectives is incredibly important. What works for someone else may not fit your path — and that’s okay.

03What advice would you give to young women entering your industry?

The biggest advice I would give to young women entering this industry is to stay open to learning, trust yourself, and don’t be afraid to take opportunities that push you outside of your comfort zone. Executive support and banking roles have evolved so much over the years, and there are far more opportunities for growth and leadership than people often realize.

Be reliable, adaptable, and willing to learn every aspect of the business. If people know they can depend on you to solve problems, stay organized, and help move things forward, that will take you far. Don’t let other people’s assumptions define your career path — focus on your goals, continue growing your skill set, and be confident in the value you bring to the table.

04What are the biggest challenges or opportunities in your field right now?

One of the challenges I’ve faced while growing in my career has been overcoming assumptions about executive support roles. Because so much of the work happens behind the scenes, people don’t always realize the level of responsibility, coordination, and operational knowledge that goes into keeping things moving smoothly.

Over time, I’ve learned that I don’t need to focus on proving the value of the role to everyone. The impact of your work speaks for itself, and it’s okay if not everyone fully sees everything that happens behind the scenes.

What I’ve also learned is that these roles can open the door to incredible growth and experience. Working closely with executive leadership allows you to gain insight into operations, communication, problem solving, and the business as a whole. If you’re willing to learn, stay adaptable, and truly invest in understanding the organization, there are a lot of opportunities that can grow from that experience.

05What values are most important to you in your work and personal life?

My number one value is integrity. I also believe having a positive attitude and staying open-minded are just as important. When you keep an open mind, so many opportunities and perspectives can open up for you.

I’ve learned that you can learn something from everyone if you’re willing to listen. I enjoy getting to know people across different departments — understanding their roles, their challenges, what motivates them, and how they approach both work and life. I truly believe anyone can be a mentor if you stay open to learning from the people around you.

Join Influential Women and start making an impact. Register now.