Jennifer Fleisher, Sr. Director, AMER Strategic and Public Sector Field Marketing on Influential Women

Influential Woman · ITSaaS Cybersecurity

Jennifer Fleisher

Sr. Director, AMER Strategic and Public Sector Field Marketing, Okta

Washington, DC

Her Story

About Jennifer

I've been in the IT security field since 1997, and more specifically in SaaS security since 2007. What really drew me into this space was witnessing how cybersecurity breaches were affecting businesses and citizens of the United States. I spent most of my career on the public sector side, and it became a personal goal of mine to learn that space deeply and see the real effect it had on people, and understand how the government could actually help with that. Today, as a marketer in the cybersecurity world, I face the dual challenge of keeping up with rapidly moving technology - both learning new technology in cybersecurity and keeping up with the marketing tools as we pivot to AI. There are so many ways you can use AI, and it's such an opportunity for all marketers. But on the business side, you have to be very cautious of the AI agents, and you need to be able to secure them. For me, it's twofold: learning how and when AI is being used in what I do, and then translating that into how we can help businesses on the agentic AI and non-human identities side. My most notable professional achievement has been building strong teams and becoming the leader of multiple organizations and people.

Her Interview

Ten minutes with Jennifer

01What’s the best career advice you’ve ever received?

The best career advice I've ever received is to always remember that the person on the other side may be having some challenges that day as well, so lead with empathy. That especially came true during the COVID time period. Give grace - always give grace to those that have the same goals as you, and remember that.

02What advice would you give to young women entering your industry?

Nothing is perfect, and it's always okay to ask questions and not know the answer. I tend to think early on in career, some of the things that I learned later, I wish people would have said to me, and that's a big one - it's okay if you don't have all the answers. Always utilize all the resources available, because you're better together, not by yourself. Always be thinking of your brand throughout the company, because your individual brand is the team brand as well. And build your internal network - I say that in lieu of managing up, because that's too jargony and frowned upon, but essentially, you need to build your network.

03What are the biggest challenges or opportunities in your field right now?

I would say keeping up with the technology - it's so fast moving. It's not only keeping up with learning new technology, especially in the cybersecurity world, but as a marketer, keeping up with the tools as we pivot to AI. There are so many ways that you can use AI, and it's such an opportunity out there for all marketers. But then, if you look at the business side, you have to be very cautious of the AI agents, and you need to be able to secure them. So it's learning - for me, it's twofold. It's learning how and when AI is being used myself in what I do, and then translating that into how we can help businesses on the agentic AI, the non-human identities side.

04What values are most important to you in your work and personal life?

Integrity is most important to me. I lead with integrity and empower others to create an environment of trust and support, and elevate and foster a culture of collaboration and mutual respect. And then I focus on driving winning results personally and through my work, just executing with excellence.

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