Influential Woman · financial services
Jennifer Hunnewell
Head of Marketing & Communications, Anchorage Digital
San Francisco, CA 94133
Her Story
About Jennifer
As the Head of Marketing & Communications at Anchorage Digital, she stands at the forefront of the digital asset revolution. Leading the marketing initiatives for the world's premier crypto platform, she helps shape how institutions engage with digital assets through comprehensive services including custody, staking, trading, and settlement.
Her leadership extends across the Anchorage Digital ecosystem, which includes the groundbreaking Anchorage Digital Bank N.A. - the first and only federally chartered crypto bank in the United States. The organization's global reach encompasses Anchorage Digital Singapore and the innovative self-custody wallet solution, Porto by Anchorage Digital.
A versatile marketing strategist, she brings expertise across multiple disciplines: from crafting compelling brand narratives and driving demand generation to orchestrating sophisticated SEO/SEM and social media campaigns. Her comprehensive skill set spans content marketing, PR, and marketing operations, complemented by deep experience in product marketing and development.
She excels in developing and executing go-to-market strategies while enhancing client experiences and empowering sales teams. Her leadership portfolio includes managing internal communications, overseeing operations, and steering change management initiatives. She demonstrates particular strength in agency relationships, vendor management, and advancing diversity, equity & inclusion initiatives. Her commitment to community impact is evident through her work in corporate philanthropy and community engagement programs.
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