Her Story
About Jennifer
Jennifer Koon, LCB, CCS, is the National Development Director at JAS Worldwide, where she brings more than 34 years of experience in global logistics, supply chain management, customs compliance, and strategic business development. A licensed Customs Broker since 1993 and a Certified Customs Specialist, Jennifer specializes in consultative selling, regulatory compliance, risk management, and developing customized logistics solutions that help clients navigate complex global trade challenges. Throughout her career, she has held leadership positions with organizations including Hellmann Worldwide Logistics, DSV, Toll Global Forwarding, and Panalpina, building a reputation for delivering results through expertise, reliability, and a customer-focused approach.
Jennifer’s extensive knowledge of international trade began with her education at The University of Alabama, where she earned a degree in International Marketing and French, and she has continued expanding her expertise through executive education and professional development programs focused on sales agility, leadership, and emerging technologies. She is an active member of the North Alabama International Trade Association, supporting industries such as aerospace, technology, and defense. Known for her ability to create positive processes and solutions for clients, Jennifer approaches each challenge with transparency, attention to detail, and a commitment to doing what is right.
Jennifer attributes her success to a strong work ethic, perseverance, and consistently showing up with dedication, even during challenging times. She believes maintaining a moral compass and building trust through honesty are essential to long-term success. Her advice to aspiring professionals is to bring their best selves to their work, start each day with purpose, remain proactive learners, and never stop growing in an industry that requires adaptability and precision. Outside of her professional life, Jennifer enjoys spending time with her family, including her two sons, who she says are proud of her commitment, work ethic, and achievements throughout her career.
Her Interview
Ten minutes with Jennifer
01What do you attribute your success to?
My work ethic has gotten me through tough times. I always show up even when I don't feel good or don't have all the answers. My children see that in me and remember my strong work ethic. Though the industry lacks work-life balance, showing up consistently is key.
02What advice would you give to young women entering your industry?
Put your best self forward because appearance matters. Be consistent, start your day early, work diligent hours, and avoid procrastination as it will derail you in this detail-oriented stressful industry. Always be learning and proactive.
03What are the biggest challenges or opportunities in your field right now?
It's a very stressful industry with not much work/life balance. It's detail-oriented with ever-changing regulations, market verticals, and global time zones making long hours necessary.
04What values are most important to you in your work and personal life?
My moral compass and transparency are very important. Always do the right thing even when it's not easy or no one is looking. Appreciate your team and be transparent internally and externally.
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