Her Story
About Jennifer
Jennifer Luna is a highly accomplished Executive Assistant with 27 years of experience supporting C-suite executives, board members, and executive committees across the financial services, healthcare, retail, technology, and consumer products industries. Passionate about the profession, she thrives on creating structure out of chaos and is recognized for her exceptional organizational skills, strategic mindset, and ability to anticipate executive needs before they arise. Jennifer views herself as a true business partner to the executives she supports, building trusted relationships through discretion, adaptability, emotional intelligence, and unwavering professionalism. Her expertise includes executive operations, complex calendar and travel management, board meeting coordination, facilities management, and cross-functional collaboration that enables leaders to focus on driving organizational success.
Jennifer began her career with the National Basketball Association (NBA), where she quickly demonstrated her leadership capabilities by managing the implementation of the AT&T WorldNet rollout for approximately 1,200 employees. Through effective project coordination and process improvements, she helped the organization realize nearly $1 million in cost savings while ensuring a seamless company-wide implementation. Throughout her career, she has supported senior leadership at organizations including Onex Credit, Safilo, Pacira Pharmaceuticals, and Barbaro Electric. She partners closely with teams across Information Technology, Human Resources, Finance, Facilities, Talent Acquisition, and other business functions to ensure issues are resolved efficiently, communication flows seamlessly, and executives receive the strategic support they need to make informed decisions.
Jennifer attributes her professional success to the example set by her mother, an Executive Assistant whose work ethic and professionalism inspired her career. She believes the best career advice she has received is to "document everything," recognizing that clear communication, accountability, and attention to detail are essential to long-term success. A passionate advocate for the Executive Assistant profession, Jennifer encourages aspiring professionals to remain curious, build strong networks, embrace continuous learning, and never underestimate the value they bring to an organization. She believes Executive Assistants deserve greater recognition as strategic partners who help drive business success and leadership effectiveness. Above all, Jennifer values meaningful relationships, both professionally and personally, and believes that trust, collaboration, and maintaining a healthy work-life balance are the foundation of sustained success.
Her Interview
Ten minutes with Jennifer
01What do you attribute your success to?
I attribute my success to the example set by my mother, who worked as an Executive Assistant. Through her professionalism, strong work ethic, organizational skills, and dedication, she instilled in me the importance of integrity, perseverance, and attention to detail. Her guidance and example have shaped my approach to my career and continue to inspire me to strive for excellence in everything I do.
02What’s the best career advice you’ve ever received?
The best career advice I have ever received is to document everything. Maintaining clear, accurate records promotes accountability, supports informed decision-making, minimizes misunderstandings, and provides a reliable reference when managing projects, resolving challenges, or collaborating with others. This simple practice has been invaluable throughout my career.
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is to stay curious, ask questions, and never stop learning. Build meaningful professional relationships through networking, remain adaptable as the industry evolves, and be authentic in everything you do. Most importantly, never underestimate the value of your unique skills, perspectives, and contributions they are key to making a lasting impact and advancing your career.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities in my field is ensuring that Executive Assistants receive the same level of recognition, professional development, and career advancement opportunities as other business roles. Executive Assistants play a critical role in driving organizational success through strategic support, operational efficiency, and leadership partnership, and greater acknowledgment of their contributions would help elevate the profession and attract top talent.
05What values are most important to you in your work and personal life?
The value that is most important to me in both my work and personal life is maintaining a healthy work-life balance. I believe that achieving balance enables me to perform at my best professionally while also prioritizing my well-being, family, and personal growth. A balanced approach fosters resilience, productivity, and long-term success, allowing me to bring my best self to every aspect of my life.
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