Her Story
About Jennifer
Jennifer Luna is an accomplished Executive Assistant with 27 years of experience supporting C-suite executives, boards of directors, and executive committees across the financial services, healthcare, retail, technology, and consumer products industries. She is known for creating structure out of chaos and for her ability to anticipate executive needs before they arise. With a strategic mindset, exceptional organizational skills, and unwavering professionalism, Jennifer has built a career as a trusted business partner who enables leaders to focus on driving organizational success.
Her expertise spans executive operations, complex calendar and travel management, board and committee coordination, facilities management, and cross-functional collaboration. She works closely with Information Technology, Human Resources, Finance, Facilities, Talent Acquisition, and other business partners to streamline operations, solve challenges efficiently, and ensure executives have the support they need to make informed decisions.
Jennifer began her career with the National Basketball Association (NBA), where she led the implementation of the AT&T WorldNet rollout for approximately 1,200 employees. Through strong project management and process improvements, she helped the organization achieve nearly $1 million in cost savings while ensuring a successful company-wide implementation.
Throughout her career, Jennifer has supported senior leadership at organizations including Liz Claiborne, David Yurman and The Vitamin Shoppe. Regardless of the industry, she is recognized for building trusted relationships through discretion, adaptability, emotional intelligence, and a commitment to excellence.
Jennifer credits her mother, an Executive Assistant herself, for inspiring her career and instilling the work ethic and professionalism that continue to guide her today. One piece of advice has remained with her throughout her career: "Document everything." She believes clear communication, accountability, and attention to detail are the foundation of lasting professional success.
As a passionate advocate for the Executive Assistant profession, Jennifer is dedicated to elevating the role by highlighting the strategic value Executive Assistants bring to organizations. Through content creation and professional engagement, she encourages others to stay curious, build meaningful relationships, embrace continuous learning, and recognize the impact they have as trusted partners to executive leadership.
Above all, Jennifer believes that trust, collaboration, and genuine human connection are the cornerstones of exceptional leadership and long-term success.
Her Interview
Ten minutes with Jennifer
01What do you attribute your success to?
I credit much of my success to the example set by my mother, who also worked as an Executive Assistant. Her professionalism, strong work ethic, and exceptional organizational skills taught me early on the value of integrity, perseverance, and attention to detail. Her guidance continues to shape how I approach my work today and inspires me to consistently strive for excellence in everything I do.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to document everything. Keeping clear, accurate records strengthens accountability, supports better decision-making, reduces misunderstandings, and provides a reliable reference point when managing projects, resolving issues, or collaborating with others. This simple yet powerful practice has proven invaluable throughout my career.
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is to stay curious, ask questions, and remain committed to continuous learning. Focus on building meaningful professional relationships through networking, stay adaptable as the industry evolves, and show up authentically in everything you do. Most importantly, never underestimate the value of your unique skills, perspective, and contributions—they are what create lasting impact and drive meaningful career growth.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities in my field is ensuring that Executive Assistants receive the same level of recognition, professional development, and career advancement opportunities as other business functions. Executive Assistants play a vital role in driving organizational success through strategic support, operational efficiency, and true leadership partnership. Greater visibility and acknowledgment of these contributions would not only elevate the profession but also help attract and retain top-tier talent.
05What values are most important to you in your work and personal life?
The value that matters most to me in both my professional and personal life is maintaining a healthy work-life balance. I believe balance allows me to perform at a high level at work while also prioritizing my well-being, family, and personal growth. This approach supports resilience, sustained productivity, and long-term success, enabling me to show up as my best self in every aspect of my life.
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