Her Story
About jennifer
Jennifer Malka serves as Founder and Creative Director at Top Growth Marketing, where her work since 2019 centers on marketing psychology and understanding the customer journey. She develops the ads and email strategies seen in campaigns and has spoken with platforms like Klaviyo and Shopify on nurturing customer relationships beyond initial purchases. Malka studied marketing at a time when Facebook was just emerging, which led her into digital marketing and Facebook ads after earlier roles in music marketing. There, starting around 2012, she went rogue to launch a fan engagement department by trusting her instincts rather than following boundaries. She credits her success to listening to her gut, seeing trends differently, and bringing a unique perspective, such as clever plays on words in campaigns. Malka advises young women entering the field to be true to themselves, take risks to share new perspectives, understand their audience, and trust their intuition as much as data.
Her Interview
Ten minutes with jennifer
01What do you attribute your success to?
Going rogue and not always listening to boundaries helped me start the fan engagement department in music marketing. I listen to my gut, think outside the box, see trends differently, and take a unique perspective on things like play on words in campaigns.
02What advice would you give to young women entering your industry?
Be true to yourself, don't be afraid to take risks and show off your new perspective. Understand the realm you're in and who you're talking to. Trust your gut intuition as it's just as good as data.
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