Jennifer Martinez
Jennifer Martinez
Founder & CEO, JMAR Solutions
Jennifer Martinez is the Founder and CEO of JMAR Solutions, a workforce readiness and risk reduction company redefining how industries address human depletion in high-stress environments.
With more than two decades in sports performance and athlete training, Jennifer recognized a critical gap: industrial athletes, first responders, and frontline crews were being asked to perform at elite levels without elite restoration. Traditional prevention models centered on water and rest were failing to address the real issue — chronic mineral depletion that quietly erodes cognitive clarity, stamina, decision-making, and safety.
Today, Jennifer is recognized as a leading voice in restoration-based performance strategy. She challenges normalized fatigue, brain fog, cramping, and slowed reaction time as “part of the job,” exposing the operational and financial consequences companies absorb when depletion goes unaddressed.
Through her Recognize, Restore, Recover framework and the CHMPS mineral restoration formula, she equips construction leaders, EHS professionals, emergency response teams, and public agencies with practical, field-tested tools that deliver measurable outcomes. Her approach strengthens jobsite awareness, improves crew endurance, reduces preventable incidents, and protects both people and project performance.
Known for translating complex physiology into actionable leadership strategy, Jennifer is leading a national restoration movement — reframing workforce protection as both a human responsibility and a business advantage.
• NASM Sports Medicine
What do you attribute your success to?
I attribute my success first to my faith in God and the conviction to follow a calling that did not make logical sense on paper.
For more than 20 years, I worked in sports performance, helping athletes strengthen their bodies and sharpen their minds. That experience taught me something foundational: performance is never just physical. When the body is depleted, the mind follows. When the mind fades, mistakes happen.
When I saw frontline workers, construction crews, and first responders pushing through chronic fatigue and mineral depletion as if it were “part of the job,” I could not ignore it. I knew the same restoration principles used for elite athletes could protect industrial athletes as well.
My success comes from refusing to normalize preventable suffering.
It comes from challenging trillion-dollar corporate narratives that prioritize flavor and marketing over true restoration.
It comes from building a company rooted in service, not sales.
I believe leaders have a responsibility to protect their people before problems become tragedies. That belief drives every partnership, every training, and every product we create.
At the core of everything I do is this:
People deserve to feel strong, clear, and capable while doing the work that keeps our communities running.
When you operate from purpose instead of profit alone, growth follows.
What’s the best career advice you’ve ever received?
The best career advice I have ever received is this: who you are aligned with matters more than any assignment in front of you.
Divine alignments will always lead to the right assignments.
That guidance shaped how I build relationships, partnerships, and even my company. I have learned that chasing opportunity without alignment leads to distraction. But when values, integrity, and purpose align, the work carries greater impact.
Trusting God with the direction of my life and business has allowed me to move boldly, even when the path did not look conventional. It has also given me the discipline to walk away from opportunities that did not align with our mission to protect people first.
Staying grounded in faith, operating from conviction, and prioritizing character over quick wins has shaped every decision I have made as a founder.
When you align with the right people and stay anchored to your values, the assignments that follow are not just successful — they are meaningful.
What advice would you give to young women entering your industry?
Trust God first.
Then trust that you were placed in this industry on purpose.
Align yourself with people who share your values, not just your ambition. Character will carry you further than credentials. The right alignment will protect your integrity and open doors that talent alone cannot.
Be tenacious. This industry will test you. There will be rooms where you are the only woman. There will be moments when your conviction feels heavier than your confidence. Stay anyway. Speak anyway. Build anyway.
And remember this: you get to choose your hard.
It is hard to take risks.
It is hard to settle.
It is hard to build a company.
It is hard to work for one.
Every path comes with challenge. The difference is whether your “hard” leads to growth or regret.
Choose the hard that stretches you toward purpose. The hard that builds something meaningful. The hard that creates opportunity, impact, and blessing not just for you, but for the people you serve.
Live your life by design, not by default.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge in our field is the normalization of human depletion.
Across construction, manufacturing, emergency response, and high-demand industries, fatigue, brain fog, headaches, slowed reaction time, and cramping are treated as unavoidable. Prevention plans are built around water, rest, and compliance checklists, while the underlying issue mineral depletion and cognitive decline continues to quietly impact performance, safety, and profitability.
Leaders are paying for mistakes, delays, turnover, and preventable incidents without recognizing the root cause.
Another challenge is the dominance of corporate narratives that prioritize marketing over measurable outcomes. The market is saturated with flavored beverages and surface-level solutions that promise energy but do not restore physiological balance. That disconnect is costing companies millions in hidden operational loss.
The opportunity is enormous.
Industries are beginning to realize that workforce readiness is not just about equipment and training. It is about protecting human capacity in real time. Companies that embrace restoration-based strategies are seeing sharper crews, fewer preventable incidents, stronger safety culture, and improved project performance.
The future of workforce protection will belong to leaders who understand that human performance is an operational asset, not a wellness afterthought.
The organizations willing to rethink outdated models and prioritize real restoration over tradition will lead their industries forward.
What values are most important to you in your work and personal life?
Honoring God in how I lead, how I serve, and how I build my company is not separate from my work. It is the center of it. My decisions, partnerships, and direction are rooted in prayer, integrity, and obedience to purpose.
Family is my greatest blessing and responsibility. I deeply honor and love my husband and the life we have built together. Supporting one another through demanding careers and leadership roles has strengthened my conviction that restoration is not just physical. It is relational. It is emotional. It is spiritual.
I value speaking life into people. Encouraging others to see their strength, especially in moments when they feel depleted or overlooked, matters to me. Whether I am standing on a stage, meeting with a safety leader, or mentoring a young woman stepping into leadership, my goal is the same: help people remember who they are and what they are capable of.
Health is also a core value.
Staying active, strong, and disciplined allows me to show up fully for the people I love and the mission I carry. We cannot pour from empty vessels.
Professionally, I value building something that restores rather than exploits.
JMAR Solutions was created to protect people, not simply sell to them. I believe businesses should strengthen lives, relationships, and communities, not just generate revenue.
When faith, family, health, and service stay aligned, everything else flows from that foundation.